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Strategic Marketing Management
     

Strategic Marketing Management

by Robert J. Dolan
 

ISBN-10: 0875843107

ISBN-13: 9780875843100

Pub. Date: 03/15/1992

Publisher: Harvard Business Review Press

This text for marketing management covers basic concepts and emerging issues through readings by leading academics and practitioners. Vital issues for the 1990s are explored: ethical and legal aspects of marketing, the services industry, and multinational marketing. The book also looks at basics such as the four Ps and gives cutting-edge strategies for traditional

Overview

This text for marketing management covers basic concepts and emerging issues through readings by leading academics and practitioners. Vital issues for the 1990s are explored: ethical and legal aspects of marketing, the services industry, and multinational marketing. The book also looks at basics such as the four Ps and gives cutting-edge strategies for traditional marketing concerns, from market penetration to marketing plan development, implementation, and control. The Practice of Management Series.

Product Details

ISBN-13:
9780875843100
Publisher:
Harvard Business Review Press
Publication date:
03/15/1992
Series:
Practice of Management Series
Pages:
637
Product dimensions:
7.01(w) x 9.94(h) x 1.27(d)

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