Strategic Marketing Management,6th Edition / Edition 6

Strategic Marketing Management,6th Edition / Edition 6

by David A. Aaker
     
 

ISBN-10: 0471415723

ISBN-13: 9780471415725

Pub. Date: 07/28/2001

Publisher: Wiley

Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions.

  • The most complete, systematic approach to external analysis available.
  • Addresses key current strategy issues, and is noted for its extensive use of business examples.

Overview

Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions.

  • The most complete, systematic approach to external analysis available.
  • Addresses key current strategy issues, and is noted for its extensive use of business examples.

Product Details

ISBN-13:
9780471415725
Publisher:
Wiley
Publication date:
07/28/2001
Edition description:
Older Edition
Pages:
352
Product dimensions:
6.08(w) x 9.06(h) x 0.50(d)

Related Subjects

Table of Contents

INTRODUCTION AND OVERVIEW.

Business Strategy: The Concept and Trends in Its Management.

Strategic Market Management: An Overview.

STRATEGIC ANALYSIS.

External and Customer Analysis.

Competitor Analysis.

Market Analysis.

Environmental Analysis and Strategic Uncertainty.

Internal Analysis.

ALTERNATIVE BUSINESS STRATEGIES.

Obtaining a Sustainable Competitive Advantage.

Differentiation Strategies.

Cost, Focus, and the Preemptive Move.

Strategic Positioning.

Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea.

Diversification.

Strategies in Declining and Hostile Markets.

Global Strategies.

IMPLEMENTATION.

Implementation.

Appendix: Planning Forms.

Index.

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