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Business Strategy: The Concept and Trends in Its Management.
Strategic Market Management: An Overview.
External and Customer Analysis.
Environmental Analysis and Strategic Uncertainty.
ALTERNATIVE BUSINESS STRATEGIES.
Obtaining a Sustainable Competitive Advantage.
Cost, Focus, and the Preemptive Move.
Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea.
Strategies in Declining and Hostile Markets.
Appendix: Planning Forms.