Regrettably, 80% of small to medium-sized businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. Although there may be many reasons, the lack of a strategic, actionable, and ...
Regrettably, 80% of small to medium-sized businesses fail within 2
years of their inception. Ninety percent of businesses close after 10
years of operation. Although there may be many reasons, the lack of
a strategic, actionable, and measurable marketing plan is often the
If marketing a business in today’s extremely competitive marketplace
is so difficult, is there a solution that could help? Yes! This book,
which is based on 30 years of experience in domestic and international
business-to-business and consumer marketing, is an excellent marketing
development tool for the small to medium-sized business.
Creating a strategic marketing plan for your business may appear to
be a daunting task, especially since money is tight, customers are more
demanding, and the vast array of strategic and promotional alternatives
available to business owners and marketers can be perplexing,
confusing, and frustrating. Inside this valuable contribution to marketing,
author David Anderson addresses these issues by providing both
marketing theory and workbook exercises. He offers strategies that include
developing or refining the company’s mission and goals to creating
budgets and implementing tactics.
David W. Anderson began his marketing career in 1974. He spent his first
professional years in the advertising agency business, working his way up
from making deliveries to becoming senior vice president of client services
for a large advertising agency. He then became vice president of sales
and promotions for a national floral wire service. In 1986, he launched his
own marketing firm, AMSI, serving as president of the company (http://
www.amsiweb.com). His clients include international oil companies,
global software developers, worldwide oil tools manufacturers, educational
video producers, and banks. He has been the recipient of numerous
awards, including the Bullseye Award and more than 35 ADDY awards over
the course of his career.