Strategic Marketing Problems / Edition 13

Strategic Marketing Problems / Edition 13

5.0 1
by Roger Kerin, Robert Peterson
     
 

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.See more details below

Overview

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.

Product Details

ISBN-13:
9780132747257
Publisher:
Prentice Hall
Publication date:
08/16/2012
Edition description:
New Edition
Pages:
744
Sales rank:
138,216
Product dimensions:
10.90(w) x 8.70(h) x 1.20(d)

Table of Contents

Chapter 1: Foundations of Strategic Marketing Management
Chapter 2: Financial Aspects of Marketing Management
Chapter 3: Marketing Decision Making and Case Analysis
Chapter 4: Opportunity Analysis, Market Segmentation, and Market Targeting
Chapter 5: Product and Service Strategy and Brand Management
Chapter 6: Integrated Marketing Communication Strategy and Management
Chapter 7: Marketing Channel and Supply Chain Strategy and Management
Chapter 8: Pricing Strategy and Management
Chapter 9: Marketing Strategy Reformulation: The Control Process
Chapter 10: Global Marketing Strategy and Management

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