Strategic Marketing Problems / Edition 13

Strategic Marketing Problems / Edition 13

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by Roger Kerin, Robert Peterson
     
 

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ISBN-10: 0132747251

ISBN-13: 9780132747257

Pub. Date: 08/16/2012

Publisher: Pearson

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.

Overview

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.

Product Details

ISBN-13:
9780132747257
Publisher:
Pearson
Publication date:
08/16/2012
Edition description:
New Edition
Pages:
744
Sales rank:
151,476
Product dimensions:
10.90(w) x 8.70(h) x 1.20(d)

Table of Contents

Chapter 1: Foundations of Strategic Marketing Management
Chapter 2: Financial Aspects of Marketing Management
Chapter 3: Marketing Decision Making and Case Analysis
Chapter 4: Opportunity Analysis, Market Segmentation, and Market Targeting
Chapter 5: Product and Service Strategy and Brand Management
Chapter 6: Integrated Marketing Communication Strategy and Management
Chapter 7: Marketing Channel and Supply Chain Strategy and Management
Chapter 8: Pricing Strategy and Management
Chapter 9: Marketing Strategy Reformulation: The Control Process
Chapter 10: Global Marketing Strategy and Management

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