Strategic Marketing: An Introduction

Strategic Marketing: An Introduction

by Tony Proctor
     
 

View All Available Formats & Editions

Examines the nature of competitive marketing strategy and points to the need to adopt new marketing practices in order to meet the demands of business opportunities in the twenty-first century. The subjects covered include marketing strategy; the customer in the market place; analyzing the business environment; targeting and positioning; and marketing mix strategy.See more details below

Overview

Examines the nature of competitive marketing strategy and points to the need to adopt new marketing practices in order to meet the demands of business opportunities in the twenty-first century. The subjects covered include marketing strategy; the customer in the market place; analyzing the business environment; targeting and positioning; and marketing mix strategy.

Product Details

ISBN-13:
9781317834229
Publisher:
Taylor & Francis
Publication date:
02/25/2014
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
352
File size:
5 MB

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >