Strategic Newspaper Management / Edition 1

Strategic Newspaper Management / Edition 1

by Conrad C. Fink
     
 

ISBN-10: 0023377313

ISBN-13: 9780023377310

Pub. Date: 08/25/1995

Publisher: Pearson

The book is a how-to-do-it guide for readers contemplating careers as editors and managers of newspapers that are competitively positioned for the twenty- first century. STRATEGIC NEWSPAPER MANAGEMENT demonstrates how to analyze a newspaper market, assess print and electronic competition, and interpret industry trends.

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Overview

The book is a how-to-do-it guide for readers contemplating careers as editors and managers of newspapers that are competitively positioned for the twenty- first century. STRATEGIC NEWSPAPER MANAGEMENT demonstrates how to analyze a newspaper market, assess print and electronic competition, and interpret industry trends.

Product Details

ISBN-13:
9780023377310
Publisher:
Pearson
Publication date:
08/25/1995
Pages:
475
Product dimensions:
7.00(w) x 9.20(h) x 1.10(d)

Table of Contents

Preface.

I. THE FOUNDATION.

1. Understanding Your Industry.

2. Understanding Your Market.

3. Understanding Your Competitors.

II. YOU, LEADERSHIP, AND PLANNING.

4. Leadership: Influencing Others to Achieve.

5. The Plan.

III. YOUR OPERATING RESPONSIBILITIES.

6. The Human Element.

7. News.

8. Circulation.

9. Advertising.

10. Image and Promotion.

11. Production and the New Technology.

IV. EXTRA DIMENSIONS.

12. The Law and You.

13. Public Trust and Manager Ethics.

V. YOU AND THE WEEKLY NEWSPAPER.

14. The New Weekly Newspaper.

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