Strategic Organizational Communication: In a Global Economy / Edition 7

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Overview

Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communication

  • Places organizations and organizational communication within a broader social, economic, and cultural context
  • Applies a global perspective throughout, including thoughtful consideration of non-Western forms of leadership, as well as global economic contexts
  • Offers a level of sophistication and integration of ideas from a variety of disciplines that makes this treatment definitive

Updated in the seventh edition:

  • Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK
  • Offers a nuanced, in-depth discussion of technology, and a new chapter on organizational change
  • Includes new and revised case studies for a fresh view on perennial topics, incorporating a global focus throughout
  • Online Instructors' Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies
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What People Are Saying

From the Publisher
“Strategic Organizational Communication has been trulyrevitalized with its comprehensive coverage of organizationalissues within the communication community. Enhanced with newmaterial on such issues as globalization, ethics, and change, thecombination of in-depth reporting and pointed cases will providestudents with useful, relevant insight into the complexities oforganizational life.”
- Cynthia Hardy, University of Melbourne

“Professors Conrad and Poole have maintained the solidcore of critical analysis that has been the hallmark of this book,while thoroughly updating the cases and issues in the 7thedition.  Bravo!”
- James A. Anderson, University of Utah

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Product Details

  • ISBN-13: 9781444338638
  • Publisher: Wiley
  • Publication date: 2/28/2012
  • Edition description: New Edition
  • Edition number: 7
  • Pages: 520
  • Sales rank: 482,177
  • Product dimensions: 7.40 (w) x 9.60 (h) x 1.00 (d)

Meet the Author

Charles Conrad is a Professor of OrganizationalCommunication at Texas A&M University. He has received morethan a dozen college and university-level teaching awards,including the National Communication Association’s DonaldEcroyd Award. He is the author or editor of nine books, the mostrecent of which are Organizational Rhetoric (2011) andGlobal Engineering (2010). His research focuses on therelationship among communication, power, and politics, especiallythe communicative strategies used by organizations to influencepublic policies and popular attitudes.

Marshall Scott Poole is a Professor of Communication andDirector of the Institute for Computing in the Humanities, Arts,and Social Science at the University of IllinoisUrbana-Champaign.  He has received several teaching awards andmultiple research awards, including the Steven Chaffee LifetimeProductivity Award from the International CommunicationAssociation.  He is the author or editor of eleven books,including Handbook of Organizational Change and Innovation(2004) and Working Through Conflict (2008).

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Table of Contents

PREFACE xi

UNIT I UNDERLYING CONCEPTS 1

CHAPTER 1 STRATEGIC ORGANIZATIONAL COMMUNICATION 3

Organizational Communication as Strategic Discourse 5

Case Study 1.1. How to Handle the Scarlet Email 7

The Fundamental Paradox 10

Thinking Strategically About Organizing and Communicating 12

Case Study 1.2. Can You Trust Anyone Under Thirty? 14

Creating Socio-Economic Spaces 18

Making Organizations Look Alike 20

Strategies of Organizing 23

Strategic Communication for Individual Members of Organizations24

Summary: The Complexities of Organizational Communication 26

CHAPTER 2 KEYS TO STRATEGIC ORGANIZATIONAL COMMUNICATION30

Seeing Connections: The Importance of Systems Thinking 32

Case Study 2.1. There Go the Lights, Here Come theBabies? 40

Uncovering Assumptions: The Importance of Critical Thinking43

Valuing Differences: The Advantages of Diversity 47

Thinking Globally: The Challenges of Globalization 49

Understanding Technology: A Radical Force for Change 52

Case Study 2.2. Working in the Virtual Future: An OptimisticView (Looking Back) 58

Summary 66

UNIT II STRATEGIES OF ORGANIZING 71

CHAPTER 3 TRADITIONAL STRATEGIES OF ORGANIZING 73

Traditional Strategies of Organizational Design 75

Case Study 3.1. Feel Safer Now? 83

Traditional Strategies of Motivation, Control, and Surveillance89

Case Study 3.2. The Power of Rewards at IndustryInternational 92

Traditional Strategies of Leadership 98

Information and Communication Technologies (ICT) in TraditionalStrategies of Organizing 99

Case Study 3.3. Scenes From the Electronic Sweatshop104

Conclusion: Communication and Traditional Strategies ofOrganizing 107

CHAPTER 4 RELATIONAL STRATEGIES OF ORGANIZING 113

Relational Strategies of Organizational Design 114

Case Study 4.1. Going South? 118

Relational Strategies of Motivation, Control, and Surveillance127

Case Study 4.2. Empowerment or Iron Cage? 133

Relational Strategies of Leadership 136

Information and Communication Technology and the RelationalStrategy 139

Assessing Relational Strategies 142

Thinking Critically About Relational Strategies 146

CHAPTER 5 CULTURAL STRATEGIES OF ORGANIZING 155

Defining Key Terms: Cultures and Organizational Cultures 157

Cultural Strategies of Organizational Design 159

Cultural Strategies of Motivation, Control, and Surveillance161

Organizational Symbolism and Cultural Strategies of Motivationand Control 166

Case Study 5.1. It’s My Party and I’ll Do What IWant To 171

Case Study 5.2. Resistance and Control in Three ServiceOrganizations 175

Cultural Strategies of Leadership 178

Technology and Cultural Strategies of Organizing 181

Thinking Critically About Cultural Strategies 183

CHAPTER 6 NETWORK STRATEGIES OF ORGANIZING 191

Network Strategies of Organizational Design 193

Box 6.1. Choosing Communication Media 202

Box 6.2. What Might Have Been 208

Case Study 6.1. al-Qaeda: A Network Organization? 209

Case Study 6.2. Evolving Into a Network Organization213

Network Strategies of Motivation, Control, and Surveillance215

Challenges for Control Systems in Network Organizations 218

Leadership in Network Organizations 219

Challenges and Problems for Network Organizations 221

Beyond Networks: Alternative Strategies of Organizing 222

Box 6.3. Postmodern Organizations? 225

Conclusion 227

POSTSCRIPT TO UNIT II CONTINGENCY PERSPECTIVE ON ORGANIZINGSTRATEGIES 231

Task 232

Case Study P.1. Steeling Away Into a Different Structure236

Interrelationships Among the Contingency Variables 237

Conclusion and Transition 238

UNIT III CHALLENGES IN THE TWENTY-FIRST CENTURY 241

CHAPTER 7 COMMUNICATION, POWER, AND POLITICS IN ORGANIZATIONS243

A Perspective on Organizational Power 245

Case Study 7.1. On Death and Dying 247

Societal Assumptions and the Bases of Organizational Power251

Case Study 7.2. The Playground Never Ends 263

Organizational Politics:Overt Power in the Communicative Process266

Box 7.1. An Exploration of Life in Systems of Power274

Conclusion 278

CHAPTER 8 COMMUNICATION, DECISION MAKING, AND CONFLICT INORGANIZATIONS 284

Communication and Organizational Decision Making 286

Box 8.1. Making a Green Decision 291

Case Study 8.1. Managing the Ambiguity 304

Case Study 8.2. Koalas and Roos Flying Through Chaos313

Communication and the Management of Organizational Conflict316

Case Study 8.3. The Bargaining Case 327

Conclusion 335

CHAPTER 9 ORGANIZATIONAL CHANGE 339

Innovation 343

Box 9.1 Organizing for Creativity 344

Adoption 348

Implementation 355

Case Study 9.1. Implementing a Moving Target: QualityImprovement at TopHill Hospital System 356

Case Study 9.2. Storytelling Journeys into Change 368

Conclusion 376

CHAPTER 10 COMMUNICATION AND DIVERSE WORKPLACES 380

Resisting "Others" 382

Case Study 10.1. Sequestering Sexual Harassment 387

Confronting the Dominant Perspective 398

Box 10.1. Feminist Strategies for Organizing 399

Case Study 10.2. Trying to Stay Balanced 402

Case Study 10.3. Is That Term “Childless” or“Childfree”? 406

Taking a Holistic Perspective 409

Conclusion 412

CHAPTER 11 COMMUNICATION, ORGANIZATIONS, AND GLOBALIZATION418

Culture, Difference, and Organizational Communication 421

Increasing Cultural Understanding 426

Case Study 11.1. Can You Trust Anyone Under Thirty, Part2? 427

Economics, Globalization, and Organizational Communication431

Case Study 11.2. Small Companies, Global Approaches438

CHAPTER 12 COMMUNICATION, ETHICS, AND ORGANIZATIONAL RHETORIC447

Ethics, Organizations, and Social Control 450

Societal Assumptions and Organizational Rhetoric 452

Rhetoric and Organizational Crisis and Image Management 455

Case Study 12.1. Lanxess Cleans Up Its Act 461

Public Policy making and Organizational Rhetoric 463

Case Study 12.2. Ike the Prophet 467

Systems, Actions, and Ethics 469

Conclusions and Implications for Ethics 480

POSTSCRIPT TO UNIT III EPILOGUE 489

INDEX 491

PREFACE xi

UNIT I UNDERLYING CONCEPTS 1

CHAPTER 1 STRATEGIC ORGANIZATIONAL COMMUNICATION 3

Organizational Communication as Strategic Discourse 5

Case Study 1.1. How to Handle the Scarlet Email 7

The Fundamental Paradox 10

Thinking Strategically About Organizing and Communicating 12

Case Study 1.2. Can You Trust Anyone Under Thirty? 14

Creating Socio-Economic Spaces 18

Making Organizations Look Alike 20

Strategies of Organizing 23

Strategic Communication for Individual Members of Organizations24

Summary: The Complexities of Organizational Communication 26

CHAPTER 2 KEYS TO STRATEGIC ORGANIZATIONAL COMMUNICATION30

Seeing Connections: The Importance of Systems Thinking 32

Case Study 2.1. There Go the Lights, Here Come theBabies? 40

Uncovering Assumptions: The Importance of Critical Thinking43

Valuing Differences: The Advantages of Diversity 47

Thinking Globally: The Challenges of Globalization 49

Understanding Technology: A Radical Force for Change 52

Case Study 2.2. Working in the Virtual Future: An OptimisticView (Looking Back) 58

Summary 66

UNIT II STRATEGIES OF ORGANIZING 71

CHAPTER 3 TRADITIONAL STRATEGIES OF ORGANIZING 73

Traditional Strategies of Organizational Design 75

Case Study 3.1. Feel Safer Now? 83

Traditional Strategies of Motivation, Control, and Surveillance89

Case Study 3.2. The Power of Rewards at IndustryInternational 92

Traditional Strategies of Leadership 98

Information and Communication Technologies (ICT) in TraditionalStrategies of Organizing 99

Case Study 3.3. Scenes From the Electronic Sweatshop104

Conclusion: Communication and Traditional Strategies ofOrganizing 107

CHAPTER 4 RELATIONAL STRATEGIES OF ORGANIZING 113

Relational Strategies of Organizational Design 114

Case Study 4.1. Going South? 118

Relational Strategies of Motivation, Control, and Surveillance127

Case Study 4.2. Empowerment or Iron Cage? 133

Relational Strategies of Leadership 136

Information and Communication Technology and the RelationalStrategy 139

Assessing Relational Strategies 142

Thinking Critically About Relational Strategies 146

CHAPTER 5 CULTURAL STRATEGIES OF ORGANIZING 155

Defining Key Terms: Cultures and Organizational Cultures 157

Cultural Strategies of Organizational Design 159

Cultural Strategies of Motivation, Control, and Surveillance161

Organizational Symbolism and Cultural Strategies of Motivationand Control 166

Case Study 5.1. It’s My Party and I’ll Do What IWant To 171

Case Study 5.2. Resistance and Control in Three ServiceOrganizations 175

Cultural Strategies of Leadership 178

Technology and Cultural Strategies of Organizing 181

Thinking Critically About Cultural Strategies 183

CHAPTER 6 NETWORK STRATEGIES OF ORGANIZING 191

Network Strategies of Organizational Design 193

Box 6.1. Choosing Communication Media 202

Box 6.2. What Might Have Been 208

Case Study 6.1. al-Qaeda: A Network Organization? 209

Case Study 6.2. Evolving Into a Network Organization213

Network Strategies of Motivation, Control, and Surveillance215

Challenges for Control Systems in Network Organizations 218

Leadership in Network Organizations 219

Challenges and Problems for Network Organizations 221

Beyond Networks: Alternative Strategies of Organizing 222

Box 6.3. Postmodern Organizations? 225

Conclusion 227

POSTSCRIPT TO UNIT II CONTINGENCY PERSPECTIVE ON ORGANIZINGSTRATEGIES 231

Task 232

Case Study P.1. Steeling Away Into a Different Structure236

Interrelationships Among the Contingency Variables 237

Conclusion and Transition 238

UNIT III CHALLENGES IN THE TWENTY-FIRST CENTURY 241

CHAPTER 7 COMMUNICATION, POWER, AND POLITICS IN ORGANIZATIONS243

A Perspective on Organizational Power 245

Case Study 7.1. On Death and Dying 247

Societal Assumptions and the Bases of Organizational Power251

Case Study 7.2. The Playground Never Ends 263

Organizational Politics:Overt Power in the Communicative Process266

Box 7.1. An Exploration of Life in Systems of Power274

Conclusion 278

CHAPTER 8 COMMUNICATION, DECISION MAKING, AND CONFLICT INORGANIZATIONS 284

Communication and Organizational Decision Making 286

Box 8.1. Making a Green Decision 291

Case Study 8.1. Managing the Ambiguity 304

Case Study 8.2. Koalas and Roos Flying Through Chaos313

Communication and the Management of Organizational Conflict316

Case Study 8.3. The Bargaining Case 327

Conclusion 335

CHAPTER 9 ORGANIZATIONAL CHANGE 339

Innovation 343

Box 9.1 Organizing for Creativity 344

Adoption 348

Implementation 355

Case Study 9.1. Implementing a Moving Target: QualityImprovement at TopHill Hospital System 356

Case Study 9.2. Storytelling Journeys into Change 368

Conclusion 376

CHAPTER 10 COMMUNICATION AND DIVERSE WORKPLACES 380

Resisting "Others" 382

Case Study 10.1. Sequestering Sexual Harassment 387

Confronting the Dominant Perspective 398

Box 10.1. Feminist Strategies for Organizing 399

Case Study 10.2. Trying to Stay Balanced 402

Case Study 10.3. Is That Term “Childless” or“Childfree”? 406

Taking a Holistic Perspective 409

Conclusion 412

CHAPTER 11 COMMUNICATION, ORGANIZATIONS, AND GLOBALIZATION418

Culture, Difference, and Organizational Communication 421

Increasing Cultural Understanding 426

Case Study 11.1. Can You Trust Anyone Under Thirty, Part2? 427

Economics, Globalization, and Organizational Communication431

Case Study 11.2. Small Companies, Global Approaches438

CHAPTER 12 COMMUNICATION, ETHICS, AND ORGANIZATIONAL RHETORIC447

Ethics, Organizations, and Social Control 450

Societal Assumptions and Organizational Rhetoric 452

Rhetoric and Organizational Crisis and Image Management 455

Case Study 12.1. Lanxess Cleans Up Its Act 461

Public Policy making and Organizational Rhetoric 463

Case Study 12.2. Ike the Prophet 467

Systems, Actions, and Ethics 469

Conclusions and Implications for Ethics 480

POSTSCRIPT TO UNIT III EPILOGUE 489

INDEX 491

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