Strategic Performance Management: Leveraging and Measuring your Intangible Value Drivers

Strategic Performance Management: Leveraging and Measuring your Intangible Value Drivers

by Bernard Marr, Dina Gray
     
 

ISBN-10: 0750663928

ISBN-13: 9780750663922

Pub. Date: 05/01/2006

Publisher: Taylor & Francis

This book targets the important issue of creating value from intangible assets. Much has been written about the importance of intangible assets such as knowledge, skills, relationships, culture, practices and routines, and intellectual property as levers for organisational success. However, little has been published that tells managers how to do that. It moves away

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Overview

This book targets the important issue of creating value from intangible assets. Much has been written about the importance of intangible assets such as knowledge, skills, relationships, culture, practices and routines, and intellectual property as levers for organisational success. However, little has been published that tells managers how to do that. It moves away from just raising awareness to providing practical advice, gathered in extensive case studies. The key issues it addresses are
• How to identify the key intangibles in organisations?
• How to measure the business performance of these intangibles?
• How to take action and report the value of intangibles? Using the powerful mapping tools developed by the author team in real companies this will be an essential handbook for Strategy, Finance and Knowledge managers looking to identify and utilise these key resources. Packed with case studies from around the world it will also be a key resource for students and researchers in this fast evolving sector

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Product Details

ISBN-13:
9780750663922
Publisher:
Taylor & Francis
Publication date:
05/01/2006
Pages:
238
Product dimensions:
6.20(w) x 9.30(h) x 0.90(d)

Table of Contents

Introduction - Intangible Assets in Today's Business Landscape; Identifying the Key Value Drivers - Intangible Assets Map; Visualising and Communicating Intangibles - Mapping Them; Measuring Business Performance of Intangibles; Reporting and Disclosing Intangibles; Taking Action and Delivering Value - Case Studies.

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