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Strategic Planning and New Product Development
     

Strategic Planning and New Product Development

by Frank A. Tillman, Deandra T. Cassone
 

In Strategic Planning and New Product Development, world-class decision support experts Frank A. Tillman and Deandra T. Cassone present a complete corporate strategic planning model for selecting new products: a model that can be used to systematically manage and evaluate business and/or new product opportunities from conception to commercialization. Tillman

Overview

In Strategic Planning and New Product Development, world-class decision support experts Frank A. Tillman and Deandra T. Cassone present a complete corporate strategic planning model for selecting new products: a model that can be used to systematically manage and evaluate business and/or new product opportunities from conception to commercialization. Tillman and Cassone’s model captures input on goals and objectives from all levels of the organization, translates these goals and objectives into clear decision criteria, and generates metrics that can be used to measure the success of any decision.

 

It tracks developmental progress of current and/or new business and product opportunities; helps companies eliminate unprofitable business sooner; brings discipline and consistency to evaluating each new opportunity, and generates a list of clear priorities. Tillman and Cassone go beyond “conceptualizing” this model, presenting actual sample computer screens and identifying every key data input, from financial impact and strategic alignment to probability of success. They also demonstrate how to use weighting to bring greater flexibility and agility to decision modeling. Along with offering exceptionally valuable guidance to product developers and corporate strategists, it also demonstrates the broader applicability of automated decision support systems and offers real-world insight for building models that address a wide spectrum of business challenges.

Product Details

ISBN-13:
9780132981842
Publisher:
Pearson Education
Publication date:
05/31/2012
Series:
FT Press Operations Management
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
15
File size:
2 MB

Meet the Author

Frank A. Tillman’s varied and full career has encompassed 30+ years of teaching and research; he served as department head at Kansas State University for over 20 years and published two books as well as 50+ professional articles. Dr. Tillman has also launched and led two consulting firms, IBES, Inc. and HTX International, Inc., and developed both commercial and residential real estate. Deandra T. Cassone is Logistics Manager at a Fortune® 100 company and Adjunct Assistant Professor, Systems Engineering at Missouri University of Science and Technology. She has spent more than 25 years in industry consulting and management roles. Her interests include building structured decision-making models; she has submitted numerous business process patents.

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