Strategic Planning: A Practical Guide to Strategy Formulation and Execution

Strategic Planning: A Practical Guide to Strategy Formulation and Execution

by B. Keith Simerson
     
 

In this book, an expert in business strategy shows how to create and evaluate a strategic plan and execute that plan successfully.

See more details below

Overview

In this book, an expert in business strategy shows how to create and evaluate a strategic plan and execute that plan successfully.

Editorial Reviews

From the Publisher

"Equal parts sage advice, checklist, and forms for strategic planning and implementation, this volume is a nearly one-stop resource for everyone from the seasoned manager to neophyte consultant in need of guidance on setting strategic direction. The book offers a broad introduction to strategic planning with an emphasis on application. Readers will find the material directly transferable into practice. . . . The volume will be a beneficial resource for anyone tasked with developing a strategic plan or organizing a strategic planning session. . . . Highly recommended." - Choice

Product Details

ISBN-13:
9780313384806
Publisher:
ABC-CLIO, Incorporated
Publication date:
04/07/2011
Edition description:
New Edition
Pages:
282
Product dimensions:
6.40(w) x 9.30(h) x 1.20(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >