Strategic Planning for Collegiate Athletics

Overview

Comprehensive and concise, Strategic Planning for Collegiate Athletics offers a step-by-step approach to planning and managing successful athletic programs. For athletic administrators at the collegiate level (and those in high school or recreational programs), this valuable resource will help you analyze your organization's environment, set objectives, decide on specific actions, and obtain feedback to create a dynamic plan for your department. Addressing the advantages of devising a blueprint for your athletic ...

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Overview

Comprehensive and concise, Strategic Planning for Collegiate Athletics offers a step-by-step approach to planning and managing successful athletic programs. For athletic administrators at the collegiate level (and those in high school or recreational programs), this valuable resource will help you analyze your organization's environment, set objectives, decide on specific actions, and obtain feedback to create a dynamic plan for your department. Addressing the advantages of devising a blueprint for your athletic enterprise—such as knowing what to expect of colleagues and having a clear picture of future directions—Strategic Planning for Collegiate Athletics offers you easily implemented methods and suggestions to help your athletic department develop a map toward greater success and achievement.

According to a recent survey, athletic departments are much more effective when efficient and formal planning occurs every year and a long-range plan is in place. Strategic Planning for Collegiate Athletics provides you with a proven formula to help your athletic program expand and succeed at a higher level.

This book gives insight into:

  • using a team-building approach to plan and to develop leaders and involve a broad range of people in the planning process
  • choosing which type of plan, strategic or tactical, is the best option for your organization
  • performing a SWOT analysis of your department (Strengths, Weaknesses, external Opportunities, and Threats) to help you garner important information and identify critical areas for improvement
  • setting strong objectives that identify specific results in key areas, state specific time periods for projects, and that are consistent with organizational standards and purposes
  • devising operational, production, finance, and communication plans to efficiently fulfill your goals and objectives
  • conducting a detailed planning audit of personnel, data, and reporting format to identify actions that will improve your planning process

    Containing helpful worksheets, outlines, and charts, Strategic Planning for Collegiate Athletics includes examples and suggestions from real-life athletics management situations. This invaluable guide will assist you in creating an ambitious and knowledgeable marketing plan for your athletic program that will bring pride, heightened success, and financial benefits to your organization.

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Product Details

  • ISBN-13: 9780789008893
  • Publisher: Taylor & Francis
  • Publication date: 1/28/2000
  • Pages: 194
  • Product dimensions: 5.90 (w) x 8.60 (h) x 0.70 (d)

Table of Contents

Preface xi
Acknowledgments xiii
Chapter 1. Perspectives on Planning for Athletics Programs 1
Planning Is Important 2
What Is Planning? 4
Types of Plans 4
Advantages of Planning for Athletics Departments 5
Planning's Place in the Athletics Program 8
Resistance to the Planning Process 9
The Greatest Needs of Today's Athletics Programs 11
Summary 12
Chapter 2. Overview of Strategic Planning 15
What Is Strategic Planning? 15
The Strategic Planning Process in Athletics 16
Strategic Planning As a Process 23
Strategy Implementation 24
Summary 25
Planning Process Worksheet 26
Chapter 3. Defining Your Purpose 29
The Importance of Defining Purpose 29
Writing a Statement of Purpose 30
Sample Mission Statements 31
Evaluating a Purpose Statement 34
Summary 35
Purpose Statement Worksheet 36
Chapter 4. Analysis and Assumptions 39
External Analysis: Athletics in the Midst of Rapid Change 39
Assessing Opportunities and Threats in the External Environment 41
Internal Analysis 42
Assessing Strengths and Weaknesses 43
Making Assumptions 44
Summary 44
Analysis and Assumptions Worksheet 46
Chapter 5. Establishing Objectives 47
Nature and Role of Objectives in Intercollegiate Athletics 47
Alternatives to Managing by Objectives 49
Characteristics of Good Objectives 51
Types of Objectives Included in a Strategic Plan for Athletics 54
Using Environmental Analysis Data to Set Objectives 58
Performance Contracts 59
Periodic Review 59
Summary 63
Objectives Worksheet 65
Chapter 6. Developing Strategy and Operational Plans 67
Strategy Concepts 67
Alternative Strategies 68
Factors Influencing the Strategy Selected 69
Operational Plans 69
Summary 74
Strategy Development Worksheet 76
Chapter 7. Evaluation and Control Procedures: Monitoring, Feedback, and Reward 79
Integration of Planning and Control 80
Performance Evaluation and Control 82
Establishing Procedures 85
Staff Performance Evaluation Guidelines 85
Rewarding Exceptional Achievement 87
Summary 87
Evaluation and Control Worksheet 89
Chapter 8. Raising Your Sights and Sharpening Your Tools Through the Use of a Planning Audit 91
The Planning Audit 92
Audit Personnel 93
Objective, Scope, and Breadth of Audit 94
Audit Data and Reporting Format 95
Increasing the Level of Sophistication in Planning 95
Summary 96
Planning and Management Systems Audit Worksheet 97
Appendix A Outline of a Strategic Plan 105
Strategic Planning and Management Worksheet 105
Appendix B Summary Strategic Plan 109
Statement of Purpose 109
Environmental Analysis 110
Assumptions 111
Objectives 112
Strategies 112
Evaluation, Control, and Reward System 113
Appendix C Detailed Strategic Plan 115
I Mission Statement 115
II Environmental Factors 115
III Assumptions 119
IV Areas, Objectives, and Action Plans 119
Appendix D Employee Evaluation and Development Form 159
References 167
Index 169
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