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Written by Erica Olsen, founder and President of a business development firm that helps entrepreneurial-minded businesses plan for a successful ...
Written by Erica Olsen, founder and President of a business development firm that helps entrepreneurial-minded businesses plan for a successful future, this handy guide covers all the basics, including:
If you’re in business, you have to plan for everything — especially if you intend your business to grow. Whether you’re planning for a small business, large conglomerate, nonprofit, or even a government agency, this book has the planning specifics you need for your organization. Step-by-step, you’ll learn how to lay the foundations for a plan, understand how your plan will affect your business, form planning teams, discover what your strengths are, see where you are, and, finally, plan where you’re going. And there’s much more:
This friendly, simple guide puts the power of strategic planning in the palm of your hand. For small businesses that can’t afford to hire strategic planning consultants, it’s even more imperative. Careful, constant planning is the only way to handle an uncertain business future. With this book, you’ll have all the step-by-step guidance you need to ensure you’re ready for anything that comes.
Part I: Laying the Foundation for Your Strategic Plan.
Chapter 1: What Is Strategic Planning Anyhow?
Chapter 2: Why Strategic Planning Impacts Your Growth.
Chapter 3: Getting Set Up for Successful Planning.
Part II: Looking Backward to Move Forward.
Chapter 4: Taking Lessons from the Past.
Chapter 5: Focusing on What You Do Best.
Chapter 6: Refining Your Mission, Vision, and Values.
Part III: Sizing Up Your Current Situation.
Chapter 7: Assessing Your Business and Its Capabilities.
Chapter 8: Seeing Your Business Through Your Customers’ Eyes.
Chapter 9: Assessing Your Strategic Position in a Dynamic Environment.
Part IV: Moving Your Organization into the Future.
Chapter 10: Growth: It’s Not Just for Kids Anymore.
Chapter 11: Finding New Customers.
Chapter 12: Establishing Your Strategic Priorities.
Part V: Creating and Making the Most of Your Plan.
Chapter 13: Putting Your Plan Together.
Chapter 14: Putting Your Plan to Work.
Chapter 15: Contingency Planning: Your Plan B.
Chapter 16: Planning Considerations for Entrepreneurs and Department Managers.
Chapter 17: Planning for the Social Sectors.
Part VI: The Part of Tens.
Chapter 18: Ten Ways to Keep Your Strategic Plan from Hitting the Shelf.
Chapter 19: Ten Ways to Ruin Your Strategic Planning Meeting.
Chapter 20: Ten Shortcuts to Getting Your Plan Done.
Posted February 28, 2012
The content is good, but none of the figures are readable. To top it off, it's now stuck in a 20 page loop that I can't get out of.
I recommend just getting the paperback version of this book.
Posted November 28, 2006
Strategic Planning For Dummies has allowed me to learn the essentials to create an easy-to-use plan that I will not only be able to do myself, but also execute. This book helps create a focus to keep operations moving forward. I recommend this book to everyone that is wants their business to grow and generate a larger profit.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted April 13, 2012
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