Strategic Planning in Public Relations

by Kieran Knights

Overview

This book presents the arguments for a campaign proposal backed with evidence by providing valuable tips and techniques to improve any public relations or campaign planning.

Product Details

ISBN-13:	9781854182258
Publisher:	Thorogood
Publication date:	08/28/2001
Series:	Thorogood Reports Series
Pages:	65
Product dimensions:	8.25(w) x 11.75(h) x 0.50(d)

About the Author

Kieran Knights is a successful consultant specializing in strategic planning for public relations. Until 2001, he was Planning Director at Shandwick International, a position he had held since 1996. In a career stretching back more than 20 years, he gained experience in various PR roles, including Editorial Director of Bryant Jackson & Associates. He also speaks on strategic planning at many conferences and seminars around the UK.

Table of Contents

What is strategic planning and why do we need it?; The strategic planning process; Understanding your audience; Ensuring creativity lives up to the planning promise; Measurement and evaluation as a planning tool; Media planning.