Strategic Planning: Cases, Concepts, and Lessons / Edition 2

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Overview

"Direction," "Destination," and "Decisions" are the outcomes of strategic planning, a process used to formulate strategy by helping leaders and employees to define their organization's path, their desired future, and the actions required to move forward. This work presents a series of illustrations, cases, and "lessons learned" from strategy formation and strategic planning experiences in private and public organizations. Each topic begins with a concise lesson learned, followed by the rationale, and a real-life illustration in a public or private organization. The reasons for assessing current strengths and weaknesses are explained along with competitor analysis, planner roles, vision development, strategic options, and progress reviews. Over one hundred illustrations and cases are featured with links to web sites to give the reader an opportunity to understand how these concepts are put into practice. The reader-friendly design and format enables executives, managers, and students to use the materials for continuous assessment and improvement of their own organizations.
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Product Details

  • ISBN-13: 9780761835622
  • Publisher: The Rowman & Littlefield Publishing Group Inc
  • Publication date: 9/28/2006
  • Edition description: 2ND
  • Edition number: 2
  • Pages: 196
  • Product dimensions: 8.50 (w) x 5.50 (h) x 0.45 (d)

Meet the Author

James T. Ziegenfuss, Jr., Ph.D. (Wharton School of Business—University of Pennsylvania) is Professor of Management & Health Care Systems in the Graduate Programs in Health & Public Administration, School of Public Affairs, Pennsylvania State University. Dr. Ziegenfuss has written over 100 articles for journals and conference, and has authored ten books on health care management, strategic planning, and administration.
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Table of Contents

Part 1 Preface Chapter 2 Introduction: Strategic Planning: Why & What & How Part 3 I: Lessons of Purpose & Philosophy & Concept Chapter 4 Cases Part 5 II: Lessons of Design and Methods Chapter 6 Planning System Design Chapter 7 Techniques Chapter 8 Strategies & Programs Chapter 9 Cases Part 10 III: Lessons of Progress, Outcomes & Benefits Chapter 11 Cases Chapter 12 Epilogue Part 13 Appendices Part 14 Index Part 15 About the Author
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