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In today's business environment, strategic planning stresses the importance of making decisions that will ensure an organization's ability to successfully respond to changes in the environment and plan for sustainable viability. Providing practical, field-tested techniques and a complete 6-phase plan, Strategic Planning Kit For Dummies shows you how to make strategy a habit for all organizations, no matter the size, type, or resource constraints.
Strategic Planning Kit For Dummies is for companies of all types and sizes looking to build and sustain a competitive edge, set up an ongoing process for market assessment and trend analysis, and develop a vision for future growth. This revised edition includes: new and updated content on planning for both the short and the long-term; crucial information on succession planning; help preparing for the unexpected using scenario planning and agile strategy; strategies for implementing change and integrating strategic plans successfully by involving all staff members; and more.
Strategic Planning Kit For Dummies gives today's business owners and upper-level management the tools and information they need to think and act strategically in order to more effectively weather current economic storms while planning for future growth.
Part I: Kicking Off Your Strategic Planning Process 7
Chapter 1: What Is Strategic Planning Really? 9
Chapter 2: Why Strategic Planning Works 23
Chapter 3: Getting Set Up for Successful Planning 35
Part II: Determining Your Core DNA and Envisioned Future 53
Chapter 4: Identifying Your Strategic Issues 55
Chapter 5: Focusing on What You Do Best 75
Chapter 6: Developing Your Mission, Values, and Vision 91
Part III: Sizing Up Your Current Situation 111
Chapter 7: Assessing Your Business and Its Capabilities 113
Chapter 8: Seeing Your Business through Your Customers' Eyes 131
Chapter 9: Researching the Market to Find New Customers 147
Chapter 10: Identifying Your Opportunities and Threats 169
Part IV: Mapping Your Organization's Path to the Future 191
Chapter 11: Strategizing for Growth and Sustainability 193
Chapter 12: Establishing Your Strategic Objectives, Goals, and Actions 211
Chapter 13: Putting Your Plan into Action 237
Part V: Living and Breathing Your Plan 261
Chapter 14: Execute, Execute, Execute: Putting Your Plan to Work 263
Chapter 15: Scenario Planning: Answering the What Ifs 283
Chapter 16: Value-Creating Strategies for Entrepreneurial Organizations 295
Chapter 17: Sustainability for the Social Sectors 305
Part VI: The Part of Tens 319
Chapter 18: Ten Tips to Keep Your Strategic Plan from Hitting the Shelf 321
Chapter 19: Ten Ways to Ruin Your Strategy Meetings and How to Avoid Them 325
Chapter 20: Ten Ways to Maintain Momentum in Your Planning Process (And Life) 331
Appendix: About the CD 335
Index 343
Overview
In today's business environment, strategic planning stresses the importance of making decisions that will ensure an organization's ability to successfully respond to changes in the environment and plan for sustainable viability. Providing practical, field-tested techniques and a complete 6-phase plan, Strategic Planning Kit For Dummies shows you how to make strategy a habit for all organizations, no matter...