Strategic Planning: A Practical Guide / Edition 1

Strategic Planning: A Practical Guide / Edition 1

by Peter J. Rea, Harold Kerzner, Staff of Research Education Association
     
 

ISBN-10: 0471291978

ISBN-13: 9780471291978

Pub. Date: 09/19/1997

Publisher: Wiley

Strategic Planning A Practical Guide Peter Rea, Ph.D., Harold Kerzner, Ph.D. In today's business world, now more than ever, the only constant is change. With technology producing a steady stream of innovations, consumer preferences shifting rapidly, and world-wide free trade increasing, successful managers face a growing challenge to remain a step ahead of the

Overview

Strategic Planning A Practical Guide Peter Rea, Ph.D., Harold Kerzner, Ph.D. In today's business world, now more than ever, the only constant is change. With technology producing a steady stream of innovations, consumer preferences shifting rapidly, and world-wide free trade increasing, successful managers face a growing challenge to remain a step ahead of the future. From business students to corporate managers, anyone interested in this discipline will find no resource more insightful and engaging than Strategic Planning: A Practical Guide. From their extensive experience consulting with Fortune 500 companies, Rea and Kerzner have succeeded in crafting the definitive introduction to strategic planning and management policy and strategy—from the grass-roots principles to the practical applications utilized by organizations today. Examining the integral roles of finance, marketing, learning curves, research and development, inventory control, and manufacturing techniques, Strategic Planning presents a comprehensive overview of the development and implementation of contemporary strategic planning models applicable to both small and large businesses. Rather than teaching complex, integrated theory, the authors offer a straight-forward approach to demonstrate strategic planning and management policy techniques. With step-by-step methods on how to apply relevant material, along with discussion questions, and problems designed to highlight the practical application of particular issues, companies can successfully formulate and implement strategic initiatives to:

• Establish a clear direction for the future

• Make decisions across levels and functions

• Improve organizational performance

• Build teamwork and expertise

• Aid executives in thinking and behaving strategically

• And more!

Product Details

ISBN-13:
9780471291978
Publisher:
Wiley
Publication date:
09/19/1997
Edition description:
New Edition
Pages:
336
Product dimensions:
9.25(w) x 7.50(h) x 0.71(d)

Related Subjects

Table of Contents

Strategic Thinking.

Strategic Market Management.

Internal Strengths and Weaknesses.

Strategic Market Planning Using Learning Curves.

The Role of R&D.

Manufacturing Strategies.

Small-Business Strategy.

Multinational Strategies.

Index.

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