Strategic Planning Systems in Hospitality and Tourism

Strategic Planning Systems in Hospitality and Tourism

by Luiz Moutinho
     
 

ISBN-10: 0851992862

ISBN-13: 9780851992860

Pub. Date: 09/28/1998

Publisher: CAB International North America

Managers practice in a constantly changing environment, creating the need for effective strategic planning. However, to date the importance of strategic planning to hospitality and tourism has not been the subject of detailed empirical academic research. This book fills that gap. It contains the latest research which integrates theory with practice, including two

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Overview

Managers practice in a constantly changing environment, creating the need for effective strategic planning. However, to date the importance of strategic planning to hospitality and tourism has not been the subject of detailed empirical academic research. This book fills that gap. It contains the latest research which integrates theory with practice, including two new diagnostic tools developed by the authors, the Strategic Planning Index (SPI) and Marketing Planning Index (MPI).

The tourism and hospitality industry is examined from a strategic perspective, including case illustrations and detailed studies of two major hotel groups, along with the relevance of the strategic planning process. The book goes on to describe strategic planning systems, at both the corporate and business unit level. International examples are used to demonstrate how these concepts and techniques can be incorporated into the design and implementation of effective strategic planning systems, in order to improve performance in hospitality and tourism organisations. This book is essential reading for senior undergraduate and postgraduate students, researchers, practitioners and consultants in management and business studies, hospitality and tourism.

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Product Details

ISBN-13:
9780851992860
Publisher:
CAB International North America
Publication date:
09/28/1998
Series:
Cabi Publishing Series
Pages:
224
Product dimensions:
6.75(w) x 9.25(h) x 0.76(d)

Table of Contents

Preface
Acknowledgements
Acronyms
1The Relevance of Strategic Planning Systems1
2The Hospitality and Tourism Industry: A Strategic Perspective8
3The Strategic Planning Process38
4Strategic Planning and Performance74
5Strategic Planning Systems107
6The Strategic Planning Index159
7The Marketing Planning Index174
8Designing and Implementing Effective Strategic Planning Systems187
References192
Index206

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