Strategic Planning Systems in Hospitality and Tourism

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Overview

Managers practice in a constantly changing environment, creating the need for effective strategic planning. However, to date the importance of strategic planning to hospitality and tourism has not been the subject of detailed empirical academic research. This book fills that gap. It contains the latest research which integrates theory with practice, including two new diagnostic tools developed by the authors, the Strategic Planning Index (SPI) and Marketing Planning Index (MPI).

The tourism and hospitality industry is examined from a strategic perspective, including case illustrations and detailed studies of two major hotel groups, along with the relevance of the strategic planning process. The book goes on to describe strategic planning systems, at both the corporate and business unit level. International examples are used to demonstrate how these concepts and techniques can be incorporated into the design and implementation of effective strategic planning systems, in order to improve performance in hospitality and tourism organisations. This book is essential reading for senior undergraduate and postgraduate students, researchers, practitioners and consultants in management and business studies, hospitality and tourism.

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Product Details

  • ISBN-13: 9780851992860
  • Publisher: CAB International North America
  • Publication date: 9/28/1998
  • Series: Cabi Publishing Series
  • Pages: 224
  • Product dimensions: 6.34 (w) x 9.53 (h) x 0.76 (d)

Meet the Author

Luiz Moutinho is at the University of Glasgow, UK.

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Table of Contents

Preface
Acknowledgements
Acronyms
1 The Relevance of Strategic Planning Systems 1
2 The Hospitality and Tourism Industry: A Strategic Perspective 8
3 The Strategic Planning Process 38
4 Strategic Planning and Performance 74
5 Strategic Planning Systems 107
6 The Strategic Planning Index 159
7 The Marketing Planning Index 174
8 Designing and Implementing Effective Strategic Planning Systems 187
References 192
Index 206
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