Strategic Political Communication / Edition 1

Strategic Political Communication / Edition 1

by Karen S. Johnson-Cartee, Gary A. Copeland
     
 

ISBN-10: 0742528820

ISBN-13: 9780742528826

Pub. Date: 10/01/2003

Publisher: Rowman & Littlefield Publishers, Inc.

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of

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Overview

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

Product Details

ISBN-13:
9780742528826
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
10/01/2003
Series:
Communication, Media, and Politics Series
Edition description:
New Edition
Pages:
242
Product dimensions:
0.55(w) x 9.00(h) x 6.00(d)

Table of Contents

Chapter 1 1. In Defense of Social Influence and Social Marketers Chapter 2 2. Social Psychology: Understanding Human Behavior and Social Influence Chapter 3 3. Social Influence Models Chapter 4 4. Identifying and Targeting Those You Want to Influence Chapter 5 5. The Individual in a Mass-Mediated World Chapter 6 6. Propaganda Strategies Chapter 7 7. Propaganda Tactics and Principles Part 8 Appendix A: The Personality Strength (PS) Scale and Weighting Part 9 Appendix B: Goebbels's Propaganda Machine Part 10 References Part 11 Index Part 12 About the Authors

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