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Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda
     

Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda

by Karen S. Johnson-Cartee
 

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To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power

Overview

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

Product Details

ISBN-13:
9781461666301
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
10/14/2003
Series:
Communication, Media, and Politics
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
248
File size:
5 MB

Meet the Author

Karen Johnson-Cartee is professor of advertising, public relations, and communication studies at the University of Alabama. Gary A. Copeland is professor of telecommunication, film, and communication studies at the University of Alabama.

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