Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company / Edition 1

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Overview

Create and market the right product-fast

Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.

  • Provides not only practical experience, but a solid conceptual framework for developing your own product creation model
  • Highlights seven principles of effective product creation
  • Features instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool

    Corporation

    Mars, Inc., and IBM
  • Includes key questions and milestone decision issues from each stage of the product creation process
  • Covers both short- and long-term strategies, coupled with suggestions for advanced technology
  • Explains how to combine customer knowledge with external market needs to stimulate new product and service ideas
  • Reveals ways to utilize your suppliers as a talent pool for process improvement and product innovation
  • Addresses sensitive issues of branding and intellectual property rights
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Product Details

  • ISBN-13: 9780071486552
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 12/22/2006
  • Edition description: 1ST
  • Edition number: 1
  • Pages: 288
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.05 (d)

Meet the Author

Ronald L.Kerber, Ph.D. is the former executive

vice president and CTO of Whirlpool Corporation. He is a leading

consultant with the Department of Defense.

Timothy M. Laseter, Ph.D. serves on the faculty

of the Darden Graduate School of Business Administration at the University

of Virginia.

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