Strategic Retail Management: Texts and Cases / Edition 1by David E. Bell
Pub. Date: 08/28/1995
Well-known Harvard Business School authors cover the retailing challenges faced each and every day from the perspective of senior management in this case-oriented text.From marketing to finance to human resources and information systems, readings and cases cover all aspects of a business to give readers a broad picture of the central dilemma faced by managers--finding a way to operate efficiently while satisfying the customer. The cases identify and provide information about critical and contemporary issues confronting retailers. Because many of the companies are well-known, students already possess prior knowledge.
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Table of ContentsMODULE 1. INTRODUCTION
Reading: RRetailing in the Age of Execution''
Case: Hills Department Stores, Inc.
Case: BabbageUs, AmericaUs Software Headquarters.
Case: The Wholesale Club Industry.
MODULE 2. POSITIONING
Case: Danton's, The Specialty Store MenUs Apparel Business.
Case: The Carter Automotive Group.
Note on Retail Economics.
Case: Staples, Inc.
Case: Private Label at Dayton Hudson Department Store Company.
Case: Direct Product Profitability at Hannaford Brothers Co.
MODULE 3. RETAIL MARKETING.
Reading: ''The Costly Bargain of Trade Promotion''
Reading: ''Restoring Credibility to Retail Pricing''
Case: The Gap, Inc.
Case: Randall's Department Stores.
Case: Retail Promitional Pricing: When is a Sale Really a Sale?
Case: Catalina Marketing Corporation.
MODULE 4. MANAGING THE ORGANIZATION.
Reading: Managing the Organization
Case: National Expansion at Neiman-Marcus.
Case: DunkinU Donuts (E): 1988 Distribution Strategies.
Case: Vanity Fair Mills Market Response System.
Case: Ito Yokado.
MODULE 5. CHOOSING THE RETAIL LOCATION
Reading: Choosing the Retail Location
Case: ValuPlus Supermarkets, Inc.
Case: Filene's Basement.
Case: Ward's Co., Inc.
Case: COIN Department Stores.
Case: The Northridge and Southridge Malls.
MODULE 6. EXPANSION STRATEGIES
Reading: Expansion Strategies
Case: Georgetown Leather Design.
Reading: ''The Internationalization of Retailing''
MODULE 7. HOME SHOPPING
Reading: RThe Mail Order IndustryS
Case: Calyx and Corolla.
Case: The King-Size Company.
Case: CUC International - Shoppers Advantage.
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