Strategic Retail Management: Texts and Cases / Edition 1

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Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase ... benefits world literacy! Read more Show Less

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1995 Hardcover 1st Edition Very Good++ Thomson South-Western 1995 1st Edition Minimal wear to bright boards, solid structure, check marks on TOC, clean tight bright unmarked ... text. Product DescriptionWell-known Harvard Business School authors cover the retailing challenges faced each and every day from the perspective of senior management in this case-oriented text. From marketing to finance to human resources and information systems, readings and cases cover all aspects of a business to give readers a broad picture of the central dilemma faced by managers--finding a way to operate efficiently while satisfying the customer. The cases identify and provide information about critical and contemporary issues confronting retailers. Because many of the companies are well-known, students already possess prior knowledge. About the AuthorBBA-City College of NY M.B.A. and D.B.A. Harvard University. Read more Show Less

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Overview

Well-known Harvard Business School authors cover the retailing challenges faced each and every day from the perspective of senior management in this case-oriented text.From marketing to finance to human resources and information systems, readings and cases cover all aspects of a business to give readers a broad picture of the central dilemma faced by managers--finding a way to operate efficiently while satisfying the customer. The cases identify and provide information about critical and contemporary issues confronting retailers. Because many of the companies are well-known, students already possess prior knowledge.
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Product Details

  • ISBN-13: 9780538849081
  • Publisher: South-Western
  • Publication date: 8/28/1995
  • Edition number: 1
  • Pages: 750

Table of Contents

MODULE 1. INTRODUCTION

Reading: RRetailing in the Age of Execution''

Case: Hills Department Stores, Inc.

Case: BabbageUs, AmericaUs Software Headquarters.

Case: The Wholesale Club Industry.

Appendix 1

Appendix 2

MODULE 2. POSITIONING

Reading: RPositioningS

Case: Danton's, The Specialty Store MenUs Apparel Business.

Case: The Carter Automotive Group.

Note on Retail Economics.

Case: Staples, Inc.

Case: Private Label at Dayton Hudson Department Store Company.

Case: Direct Product Profitability at Hannaford Brothers Co.

MODULE 3. RETAIL MARKETING.

Reading: ''The Costly Bargain of Trade Promotion''

Reading: ''Restoring Credibility to Retail Pricing''

Case: The Gap, Inc.

Case: Randall's Department Stores.

Case: Retail Promitional Pricing: When is a Sale Really a Sale?

Case: Catalina Marketing Corporation.

MODULE 4. MANAGING THE ORGANIZATION.

Reading: Managing the Organization

Case: Nordstrom.

Case: National Expansion at Neiman-Marcus.

Case: DunkinU Donuts (E): 1988 Distribution Strategies.

Case: Vanity Fair Mills Market Response System.

Case: Ito Yokado.

MODULE 5. CHOOSING THE RETAIL LOCATION

Reading: Choosing the Retail Location

Case: ValuPlus Supermarkets, Inc.

Case: Filene's Basement.

Case: Ward's Co., Inc.

Case: COIN Department Stores.

Case: The Northridge and Southridge Malls.

MODULE 6. EXPANSION STRATEGIES

Reading: Expansion Strategies

Case: Georgetown Leather Design.

Case: Lowe's.

Case: Talbots.

Reading: ''The Internationalization of Retailing''

MODULE 7. HOME SHOPPING

Reading: RThe Mail Order IndustryS

Case: Calyx and Corolla.

Case: The King-Size Company.

Case: Toupargel.

Case: CUC International - Shoppers Advantage.

INDEX

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