- Shopping Bag ( 0 items )
From the Publisher“The authors are to be applauded for collecting a vast amount of information referred to as sport communication and placing it literally at the fingertips of readers.”
—International Journal of Sport Communication, Volume 1, 2007
"Pedersen, Miloch and Laucella have done an admirable job of bringing all the various facets of sport communication and tying them into a comprehensible whole. The result is a text useful for students, instructors and anyone else interested in this growing field."
—Journal of Sports Media, Volume 4, Issue 1, 2009
"The combination of theoretical and practical insight makes the textbook distinctive and valuable."
—Journalism and Mass Communication Quarterly, Autumn 2007
"Strategic Sport Communication is the most valuable text for North American undergraduate students studying in the areas of sport management and/or mass communication with an interest in sport in order to gain a comprehensive understanding of the emerging discipline of sport communication."
—International Council of Sport Science and Physical Education