Strategic Sport Marketing / Edition 2

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $11.30
Usually ships in 1-2 business days
(Save 71%)
Other sellers (Paperback)
  • All (10) from $11.30   
  • New (2) from $98.94   
  • Used (8) from $11.30   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$98.94
Seller since 2014

Feedback rating:

(258)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Brand New Item.

Ships from: Chatham, NJ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$105.00
Seller since 2014

Feedback rating:

(139)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

Overview

"Strategic Sport Marketing is a comprehensive text for sport management students as well as practising sport administrators. Integrating the unique product characteristics of sport with traditional marketing theory, it presents a strategic sport marketing model that recognises the diverse markets for sport: participants, sponsors, spectators at the event and lounge-room fans." "Case studies and sportviews selected from international sports and media illustrate the unique features of sport marketing. With detailed examples and step-by-step processes, Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally." The second edition of this widely used text is fully revised and updated. It includes two new chapters: 'Customer satisfaction and service quality' by Linda van Leeuwen and 'Sport and the Internet' by Daniel Evans. There is also an increased focus on sponsorship and the role of services theory in the delivery of sport.
Read More Show Less

Editorial Reviews

From the Publisher
"A very comprehensive overview of the key elements involved in the marketing of sport . . . an excellent and comprehensive illustration of the integration of sport marketing theory with sport marketing practice."  —Journal of Sport Management

"I strongly recommend this book . . . [it] will be eagerly sought by academics, students, and practitioners interested in the strategic sport marketing arena."  —Sport Marketing Quarterly

Read More Show Less

Product Details

  • ISBN-13: 9781865089188
  • Publisher: Allen & Unwin Pty., Limited
  • Publication date: 3/28/2004
  • Edition description: Second edition
  • Edition number: 2
  • Pages: 352
  • Product dimensions: 7.00 (w) x 9.00 (h) x 0.99 (d)

Meet the Author

David Shilbury is head of the Bowater School of Management and Marketing and a professor of sports management at Deakin University. He is an editor of Sport Management Review. Shayne Quick is a director of project development at the faculty of business and a coordinator of the sports management program at University of Technology. He is the president of the Sport Management Association of Australia and New Zealand. Hans Westerbeek is a senior lecturer in sports management at the Bowater School at Deakin University and vice president of the Sport Management Association of Australia and New Zealand.

Read More Show Less

Table of Contents

Preface
About the authors
1 An overview of sport marketing 1
Pt. I Identification of Marketing Opportunities
2 The strategic sport-marketing planning process 17
3 Understanding the sport consumer 37
4 Market research: segmentation, target markets and positioning 55
Pt. II Strategy Determination
5 The sport product 77
6 Pricing strategies 97
7 The place of the sport facility 115
8 Customer satisfaction and service quality 131
9 The sport promotion mix 148
10 Advertising 167
11 Sport and television 184
12 Sport and the Internet 207
13 How to attract and implement sponsorship 222
14 Measuring the effectiveness of sponsorship 240
15 Public relations 253
16 Promotional Licensing 273
Pt. III Strategy Implementation, Evaluation and Adjustment
17 Coordinating and controlling marketing strategy 297
Bibliography 317
Index 326
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)