Strategic Sports Event Management: An International Approach / Edition 1

Strategic Sports Event Management: An International Approach / Edition 1

by Guy Masterman
     
 

ISBN-10: 0750659831

ISBN-13: 9780750659833

Pub. Date: 07/07/2004

Publisher: Taylor & Francis

The hosting of sports events – whether large international events, or smaller niche interest events – has huge and long-lasting impacts on the local environment, economy and industry.

Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of

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Overview

The hosting of sports events – whether large international events, or smaller niche interest events – has huge and long-lasting impacts on the local environment, economy and industry.

Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to understand the importance of a strategic approach, and shows how to implement strategies that can achieve successful sports events over the short and long-term.

Using international case studies such as the Sydney Olympics 2000, boardsurfing events in the UK, US and Australia, the Manchester Commonwealth Games 2002, the Salt Lake City Winter Olympics 2002 and Athens Olympics 2004, this text looks at:

• The organisations involved such as the IOC, FIFA and IAAF, and their interactions with charities, the media and promoters.
• The planning process – short-term and long-term benefits, and evaluations.
• Operational strategies including IT, communications, equipments and personnel.

Guy Masterman is Assistant Professor in Sports Management at the Tisch Center for Hospitality, Tourism and Sports Management, New York University, USA.

Butterworth-Heinemann's Hospitality, Leisure and Tourism series of books is aimed at both academic courses and management development programmes. The series represents a planned and targeted approach to the subject and the portfolio of titles provide texts that match management development needs through various stages from introductory to advanced. The series gives priority to the publication of practical and stimulating books that are recognised as being of consistent high quality.

THE SERIES EDITOR

Professor Conrad Lashley is Professor of Hospitality Retailing at the School of Tourism and Hospitality Management at Leeds Metropolitan University. His research interests have largely been concerned service quality management, and specifically employee empowerment in service delivery. He works closely with several major industry organisations including the British Institute of Innkeeping, Scottish and Newcastle Retail and McDonald's Restaurants Limited.

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Product Details

ISBN-13:
9780750659833
Publisher:
Taylor & Francis
Publication date:
07/07/2004
Series:
Hospitality, Leisure and Tourism Series
Edition description:
Older Edition
Pages:
272
Product dimensions:
7.40(w) x 9.60(h) x 0.60(d)

Table of Contents

List of figures and tablesix
List of Event management boxesxi
List of Case studiesxiii
Glossary of termsxv
Acknowledgementsxix
An introduction1
1The sports events industry7
Introduction8
Historical perspective8
Importance of sports events11
Scale of the industry13
Structures17
Participants21
The discipline of event management23
Event managers24
The future24
Summary25
Questions26
References26
2Event organizations28
Introduction29
International sport29
Event owners and organizers39
Summary42
Questions43
References43
3The sports event planning process45
Introduction46
A new approach to the event planning process47
Staged process48
Summary63
Questions64
References64
4Impacts and legacies67
Introduction68
Land regeneration69
Facilities and services70
Social regeneration73
Political development74
Cultural development76
Sports development77
Environmental development78
Economic development79
Tourism80
Summary84
Questions85
References85
5Financial planning and control89
Introduction90
Event feasibility90
Financial planning90
Budgeting92
Financial control96
Financial risk management98
Summary99
Questions99
Recommended reading100
6Event revenue maximization101
Introduction102
Revenue planning102
Summary115
Questions116
References116
7The bidding process118
Introduction119
The bid process119
The Olympic Games bidding process121
Key bid components and criteria125
Losing bids/winning strategies130
Summary132
Questions132
References133
8Event implementation135
Introduction136
Event implementation136
Long-term planning144
Summary146
Questions146
References146
9Marketing planning and implementation148
Introduction149
Marketing planning149
Organizational and event goals150
Internal and external analyses150
Marketing goals155
Market selection155
The marketing strategy158
Organization and implementation163
Control164
Summary165
Questions165
References165
10Innovative communications167
Introduction168
Section 1Integrated marketing communications168
Section 2Communications toolkit173
Public relations173
Personal media180
Interactive media183
Mass media185
Summary188
Questions188
References188
11Sports event sponsorship191
Introduction192
A historical perspective193
Sports event sponsorship programmes193
Strategic process204
Ambushing213
Ethical and moral issues214
Summary216
Questions216
References216
12Research and evaluation219
Introduction220
The evaluation process220
Phase 1Pre-event research222
Phase 2Iterative evaluation223
Phase 3Post-event evaluation225
Reporting234
Summary235
Questions236
References236
Index239

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