Strategic Sports Event Management: An International Approach [NOOK Book]

Overview

The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, economy and industry.

Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to ...

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Strategic Sports Event Management: An International Approach

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Overview

The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, economy and industry.

Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to firstly understand the importance of a strategic approach, and secondly how to implement strategies that can achieve successful sports events over the short and long-term.

Using international case studies such as the Sydney olympics 2000, Boardsurfing events in the UK, US and Australia, Manchester Commonwealth Games 2002, Salt Lake City Winter Olympics 2002 and Athen Olympics 2004, this text looks at:


  • The organisations involved such as the IOC, FIFA and IAAF, and their interactions with charities, the media and promoters.
  • The planning process; short term and long term benefits, and evaluations.
  • Operational strategies including IT, communications, equipments and personnel.

Combining theory and real-life case studies, this book is an essential read for students, teachers and practioners of event management in a sporting context.

Audience: Second/third year undergraduates studying events management and related topics, and masters level; professional courses and event/leisure professionals/consultants.

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Product Details

Meet the Author

Currently the Head of Sport at Sheffield Hallam University. Guy was Assistant Professor at the Sports Management Tisch Center for Hospitality, Tourism & Sports Management at New York University.

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Table of Contents

Introduction 1. Types and scale of sports events 2. Event organisations 3. The sports events planning process 4. Impacts and legacies 5. Financing sports events 6. The bidding process 7. The sports marketing mix for events 8. Commercial exploitation 9. Sports events and the media 10. Sports sponsorship 11. Operational strategies 12. Evaluation Summary & conclusions
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