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Strategic Synergy / Edition 2

Strategic Synergy / Edition 2

by Andrew Campbell, Kathleen Luchs

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ISBN-10: 1861522223

ISBN-13: 9781861522221

Pub. Date: 09/28/1998

Publisher: Cengage Learning

Product Details

Cengage Learning
Publication date:
Edition description:
Product dimensions:
6.13(w) x 9.17(h) x 0.78(d)

Table of Contents

Introduction. 1. WHAT IS SYNERGY- Introduction, Synergy and capabilities , Invisible assets, Integrating Strategies for clusters of business. 2. IDENTIFYING OPPORTUNITIES - Introduction, Interrelationships among business units, Evaluating interdependecies across business, Four portfolio analysis. 3. CREATING SYNERGY BENEFITS - Introduction, Seeking and achieving synergies, Transnational solution, Managing alliances, Building core skills. 4. SYNERGY IN PRACTICE - Introduction, Diversification in the financial services industries, Rebuilding an alliance, Creating value in symbiotic acquisitions, Co-ordinating international manufacturing and technology.

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