Strategic Writing / Edition 3

Strategic Writing / Edition 3

5.0 1
by Charles Marsh, David W. Guth, Bonnie Poovey Short
     
 

ISBN-10: 0205031978

ISBN-13: 9780205031979

Pub. Date: 08/03/2011

Publisher: Taylor & Francis

In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents.

This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral

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Overview

In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents.

This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.

Product Details

ISBN-13:
9780205031979
Publisher:
Taylor & Francis
Publication date:
08/03/2011
Edition description:
New Edition
Pages:
272
Sales rank:
51,001
Product dimensions:
9.12(w) x 8.78(h) x 0.56(d)

Table of Contents

Table of Contents

Introduction: How This Book Works

I. Strategic Writing

The Importance of Good Writing.

The Writing Process

Broadcast/Podcast Writing

Integrated Marketing Communications

Ethics and Strategic Writing

Diversity and Strategic Writing

Persuasion and Strategic Writing

The Law and Strategic Writing

Jobs in Strategic Writing

II. Strategic Writing in Public Relations

News Release Guidelines

Media Kit Guidelines

Newsletter and Magazine Stories

Annual Reports

Speeches

Websites

III. Strategic Writing in Advertising

Strategic Message Planners

Print Advertisements

Radio Advertisements

Television Advertisements

Web Advertisements

Radio and TV Promotions

Radio and TV Public Service Announcements

IV. Strategic Writing in Sales and Marketing

Proposals and Marketing Plans

Mobile Messaging

Sales Letters and eBlasts

Fund-Raising Letters

Brochures

V. Strategic Writing in Business Communication

Business Letters

Résumés

Memoranda

Business Reports

VI. Appendices.

A Concise Guide to Punctuation

A Concise Guide to Grammar

A Concise Guide to Style

Tips for Oral Presentations

Index

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Strategic Writing 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago