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Advertising and public relations are the best ways to connect with a company's audience through traditional media. Now blogs are the best way to connect with millions of customers through the medium of online consumer generated media. Blogger relations is the practice of building an effective blog that reaches their audience in the new world of consumer-generated media. Blogger relations is the process of interacting with bloggers and blog readers to get a company's message to an audience. The author will profile communities of bloggers and show how companies can use blogger relations to relate to their audiences by providing strategies and tactics for blogger relations. This book provides a primer on the importance of corporate blogging and how to conduct a successful blogger relations campaign, offering tools for the new media landscape.
Chapter One: How the evolution of the web created the need for blogger relations
Chapter Two: Determining if your organization should conduct blogger relations?
Chapter Three: Developing a blogger relations strategy
Chapter Four: Blogging guidelines
Chapter Five: Tools for blogger relations
Chapter Six: Skills for blogger relations
Chapter Seven: The art of conversation for effective blogger relations
Chapter Eight: Strategies for Effective Blogging
Chapter Nine: Blogosphere Communities
Chapter Ten: Blogs from the customer's perspective
Chapter Eleven: Future of blogger relations