Strategies for Asia Pacific / Edition 1

Strategies for Asia Pacific / Edition 1

5.0 1
by Phillippe Lasserre, Hellmut Schutte, Hellmut Schutte
     
 

ISBN-10: 0814751563

ISBN-13: 9780814751565

Pub. Date: 04/01/1999

Publisher: New York University Press

In Strategies for Asia Pacific: Beyond the Crisis the authors argue that the crisis in Asia - while being serious - is only a temporary phenomenon and that the need remains for Western firms to boost their position both in Asia and against Asian competition. Bearing in mind the severity of the crisis, the authors set out to stress that this region will, over time,…  See more details below

Overview

In Strategies for Asia Pacific: Beyond the Crisis the authors argue that the crisis in Asia - while being serious - is only a temporary phenomenon and that the need remains for Western firms to boost their position both in Asia and against Asian competition. Bearing in mind the severity of the crisis, the authors set out to stress that this region will, over time, continue to play a significant role in the global economy. The fundamental strength of Asia Pacific remains, and this, coupled with a likely move toward more transparency, greater competence, and fewer market distortions, continues to mean that Western firms cannot ignore this powerful region. Strategies for Asia Pacific: Beyond the Crisis will be invaluable for Western managers doing business in Asia, especially in the light of the recent crisis. Similarly, it will also be of interest to students and academics studying the differences between Asian and Western firms, strategies, and business logic.

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Product Details

ISBN-13:
9780814751565
Publisher:
New York University Press
Publication date:
04/01/1999
Edition description:
REVISED
Pages:
400
Product dimensions:
6.00(w) x 9.00(h) x 0.79(d)

Table of Contents

List of Tables
List of Figures
Acknowledgements
Introduction: The Asia Pacific Region: The Limits of Global Management
List of Abbreviations
1The strategic importance of Asia Pacific1
2Formulating strategies for Asia Pacific23
3Asia as a Market49
4The Players81
5Asian business logic115
6Competing140
7Cooperating in country-based partnerships170
8Cooperating in global partnerships208
9Organising232
10Managing Human Resources256
11The Future of the Asia Pacific Region278
References294
Index303

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