Strategies for Asia Pacific / Edition 1

Strategies for Asia Pacific / Edition 1

5.0 1
by Phillippe Lasserre, Hellmut Schutte, Hellmut Schutte
     
 

ISBN-10: 0814751563

ISBN-13: 9780814751565

Pub. Date: 04/01/1999

Publisher: New York University Press

Strategies for Asia Pacific, the culmination of two decades of research and direct professional experience, is written to provide Western companies with a hands-on approach to doing business in Asia Pacific. Focusing on the regional characteristics, its role in the world economy, and key features of market and consumer behavior, its conclusions apply in times of both

Overview

Strategies for Asia Pacific, the culmination of two decades of research and direct professional experience, is written to provide Western companies with a hands-on approach to doing business in Asia Pacific. Focusing on the regional characteristics, its role in the world economy, and key features of market and consumer behavior, its conclusions apply in times of both economic feast and famine.

Product Details

ISBN-13:
9780814751565
Publisher:
New York University Press
Publication date:
04/01/1999
Edition description:
REVISED
Pages:
400
Product dimensions:
6.00(w) x 9.00(h) x 0.79(d)

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