Strategies for Asia Pacific

Strategies for Asia Pacific

by Phillippe Lasserre, Hellmut Schutte
     
 

Despite the growing economic importance of the Asia Pacific region, Western firms remain underrepresented. To remedy this situation, Western firms must approach their operations in Asia strategically, by questioning many of the traditional assumptions of Western business. While Japan has been the subject of much Western scrutiny, the other nations in the

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Overview

Despite the growing economic importance of the Asia Pacific region, Western firms remain underrepresented. To remedy this situation, Western firms must approach their operations in Asia strategically, by questioning many of the traditional assumptions of Western business. While Japan has been the subject of much Western scrutiny, the other nations in the region--South Korea, Taiwan, Singapore, the Philippines, Malaysia, Hong Kong, Indonesia, China, and Thailand--have been virtually overlooked.

Strategies for Asia Pacific, the culmination of two decades of research and direct professional experience, is written to provide Western companies with a hands-on approach to doing business in Asia Pacific. The authors first define the region's key characteristics, its role in the world economy, and key features of market and consumer behavior. The book then turns to an overview of the competitive market for developing business there, outlining what is required to design and manage joint-ventures. The final chapters examine the prospective pitfalls in managing Asia Pacific operations and the human resource issues associated with such operations before concluding with projections for future trends in the development of the region.

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Product Details

ISBN-13:
9780814751091
Publisher:
New York University Press
Publication date:
12/01/1995
Pages:
400
Product dimensions:
6.46(w) x 9.49(h) x 1.18(d)

Table of Contents

List of Tables
List of Figures
Acknowledgements
Introduction: The Asia Pacific Region: The Limits of Global Management
List of Abbreviations
1The strategic importance of Asia Pacific1
2Formulating strategies for Asia Pacific23
3Asia as a Market49
4The Players81
5Asian business logic115
6Competing140
7Cooperating in country-based partnerships170
8Cooperating in global partnerships208
9Organising232
10Managing Human Resources256
11The Future of the Asia Pacific Region278
References294
Index303

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