Strategies for Asia Pacific

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Overview

In Strategies for Asia Pacific: Beyond the Crisis the authors argue that the crisis in Asia - while being serious - is only a temporary phenomenon and that the need remains for Western firms to boost their position both in Asia and against Asian competition. Bearing in mind the severity of the crisis, the authors set out to stress that this region will, over time, continue to play a significant role in the global economy. The fundamental strength of Asia Pacific remains, and this, coupled with a likely move toward more transparency, greater competence, and fewer market distortions, continues to mean that Western firms cannot ignore this powerful region. Strategies for Asia Pacific: Beyond the Crisis will be invaluable for Western managers doing business in Asia, especially in the light of the recent crisis. Similarly, it will also be of interest to students and academics studying the differences between Asian and Western firms, strategies, and business logic.
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Editorial Reviews

Booknews
Stresses the importance of the Asia Pacific region in the context of international strategies of the firm, applying selected concepts and theoretical frameworks of international business strategy to the Asia Pacific region. Case histories of Western business successes and failures in the region illustrate chapters on Asia as a market, Asian business logic, and country-based and global partnerships. Of interest to Western managers doing business in Asia. Can also be used as a text for business courses on Asia at undergraduate and MBA levels. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Choice
This informative and comprehensive book will be of value to business practitioners and students wanting to know how Asian Pacific business networks operate.
From the Publisher

"This informative and comprehensive book will be of value to business practitioners and students wanting to know how Asian Pacific business networks operate."

-Choice,

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Product Details

  • ISBN-13: 9780814751091
  • Publisher: New York University Press
  • Publication date: 12/1/1995
  • Pages: 400
  • Product dimensions: 6.46 (w) x 9.49 (h) x 1.18 (d)

Meet the Author

Philippe Lasserre is a professor at INSEAD, the European Institute of Business Administration, in Fontainebleau, France.

Hellmut Schütte is a professors at INSEAD, the European Institute of Business Administration, in Fontainebleau, France.

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Table of Contents

List of Tables
List of Figures
Acknowledgements
Introduction: The Asia Pacific Region: The Limits of Global Management
List of Abbreviations
1 The strategic importance of Asia Pacific 1
2 Formulating strategies for Asia Pacific 23
3 Asia as a Market 49
4 The Players 81
5 Asian business logic 115
6 Competing 140
7 Cooperating in country-based partnerships 170
8 Cooperating in global partnerships 208
9 Organising 232
10 Managing Human Resources 256
11 The Future of the Asia Pacific Region 278
References 294
Index 303
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