×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues
     

Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

by P.M. Rao, Joseph A. Klein
 

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

Overview

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

Product Details

ISBN-13:
9780765617989
Publisher:
Taylor & Francis
Publication date:
09/15/2012
Edition description:
New Edition
Pages:
248
Product dimensions:
7.40(w) x 9.10(h) x 0.60(d)

Related Subjects

Meet the Author

P. M. Rao is a Professor of Marketing and International Business at the College of Management, Long Island University- Post Campus, USA.

Joseph A. Klein is an attorney with a Harvard Law School degree, who specializes in information technology law, commercial contracts, and antitrust law.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews