Strategies for the New Health Care Marketplace: Managing the Convergence of Consumerism and Technology / Edition 1by Dean C. Coddington, Moore, Fischer
A leader's guide to the new health care marketplace. Strategies for the New Health Care Marketplacewritten by a team of acclaimed expertsexamines the factors changing today's health care system: the growth in demand for services, the increasing influence of consumers on how services are provided, and the dramatic new advances in treatment made… See more details below
A leader's guide to the new health care marketplace. Strategies for the New Health Care Marketplacewritten by a team of acclaimed expertsexamines the factors changing today's health care system: the growth in demand for services, the increasing influence of consumers on how services are provided, and the dramatic new advances in treatment made possible by technology. Strategies for the New Health Care Marketplace gives health care professionalsexecutives, physicians, managers, and educatorsstrategic guidance on better serving patients of the U.S. health care system as it strives to be more responsive and efficient. It identifies and assesses the key strategies a wide variety of health care organizations should consider as they attempt to position themselves for the future.
The authors detail the four most likely scenarios to emerge in health care's near future and guide health care leaders in planning for the changes to come. They examine the increasing demand for health care services and the changes in the way health decisions are made, discuss what consumers want out of their health care system, identifying nine value-added characteristics patients now demand. They show how health care organizations can better meet the needs of the new consumer-driven marketplace. And they discuss management and governance issues that will become increasingly important for health care organizations as they prepare for the new health care marketplace.
"As incrementalism ends and a quantum jump to the future begins, this book is a good place to visit."Don Arnwine, former president, VHA, and vice president, McManis Consultants, Dallas, Texas
"Comprehensive, reflective, analytical, thought provoking, insightful, and futuristic are all appropriate descriptors of Strategies for the New Health Care Marketplace."Ray W. Uhlhorn, president and CEO, MossRehab Hospital, Philadelphia, Pennsylvania
"There is much about the book that is unsettling. There are no global answers, but there are numerous insights and options for those seeking the right questions to pursue in developing new strategies. Therein lies its value for those of us who could use some help out of the bog."Roger L. Gilbertson, from the Foreword
"Health care organizations are managing at the edge of chaos. The principles and framework provided by this book will help bring structure to current strategic thinking."John Koster, M.D., vice president, Clinical and Physician Services, Providence Health System, Seattle, Washington
Dean C. Coddington is with McManis Consultants. He has co-authored five books and written numerous articles on health care.
Keith D. Moore is CEO of McManis Consultants.
Elizabeth A Fischer is with McManis Consultants.
Table of Contents
Roger L. Gilbertson, M.D.
Part One: Understanding the Health Care Marketplace.
An Environmental Assessment of Today's Health CareMarketplace.
Quality of Care and the Informed Consumer.
Service, Convenience, and Access.
Affordability, Choice, and Personal Relationships.
Innovation in Health Care: The Next Wave.
Part Two: Health Care Delivery and Financing Systems: DevelopingStrategies in Anticipation of Fundamental Change.
Strategies for Physicians and Medical Groups.
Strategies for Physician Networks.
Strategies for Hospitals and Multihospital Systems.
Strategies for Academic Medical Centers and SpecialtyHospitals.
Strategies for Integrated Health Care Systems.
Strategies for Other Types of Health Care Services.
Strategies for Health Plans.
Part Three: Positioning Health Care for the Twenty-FirstCentury.
Leadership and Management in the New Health Care Marketplace.
Governance in Health Care.
Health Care Marketing, Mass Customization, and Branding.
Part Four: The Future of Health Care: Essentials for Success in theNew Consumer-Oriented Marketplace.
Successful Health Care Organizations of the Future.
Health Care Myths and Realities.
Appendix: Planning for the New Health Care Marketplace.
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