Strategies for the New Health Care Marketplace: Managing the Convergence of Consumerism and Technology / Edition 1

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Learn to can better meet the needs of the new consumer-driven marketplace. Strategies for the New Health Care Marketplace—written by a team of acclaimed experts—examines the factors changing today's health care system: the growth in demand for services, the increasing influence of consumers on how services are provided, and the dramatic new advances in treatment made possible by technology.

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Editorial Reviews

This text examines factors currently affecting the health care system, including the growth in demand for services, the increasing influence of consumers on how services are provided, and new advances in treatment made possible by technology. In the first section, the authors (all McManis Consulting) discuss what consumers want out of their health care system, including quality, convenience, affordability, choice, and personal relationships with physicians. Part two presents strategies for health-related providers and payers to meet the needs of the current and future marketplace. Other sections cover management, economic, governance and marketing issues. Annotation c. Book News, Inc., Portland, OR (
"As incrementalism ends and a quantum jump to the future begins, this book is a good place to visit."
--Don Arnwine, former president, VHA, and vice president, McManis Consultants, Dallas, Texas

"Comprehensive, reflective, analytical, thought provoking, insightful, and futuristic are all appropriate descriptors of Strategies for the New Health Care Marketplace."
--Ray W. Uhlhorn, president and CEO, MossRehab Hospital, Philadelphia, Pennsylvania

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Product Details

  • ISBN-13: 9780787955939
  • Publisher: Wiley
  • Publication date: 2/28/2001
  • Series: Jossey-Bass Health Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 448
  • Product dimensions: 6.32 (w) x 9.21 (h) x 1.32 (d)

Meet the Author

DEAN C. CODDINGTON is with McManis Consultants. He has co-authored five books and written numerous articles on health care. ELIZABETH A. FISCHER is with McManis Consultants. KEITH D. MOORE is CEO of McManis Consultants.

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Table of Contents

The Authors
Pt. 1 Understanding the Health Care Marketplace 1
1 An Environmental Assessment of Today's Health Care Marketplace 9
2 Quality of Care and the Informed Consumer 29
3 Service, Convenience, and Access 51
4 Affordability, Choice, and Personal Relationships 66
5 Innovation in Health Care: The Next Wave 78
Pt. 2 Health Care Delivery and Financing Systems: Developing Strategies in Anticipation of Fundamental Change 93
6 Strategies for Physicians and Medical Groups 97
7 Strategies for Physician Networks 126
8 Strategies for Hospitals and Multihospital Systems 144
9 Strategies for Academic Medical Centers and Specialty Hospitals 170
10 Strategies for Integrated Health Care Systems 193
11 Strategies for Other Types of Health Care Services 213
12 Strategies for Health Plans 235
Pt. 3 Positioning Health Care for the Twenty-First Century 255
13 Leadership and Management in the New Health Care Marketplace 257
14 Governance in Health Care 277
15 Health Care Marketing, Mass Customization, and Branding 300
Pt. 4 The Future of Health Care: Essentials for Success in the New Consumer-Oriented Marketplace 319
16 Successful Health Care Organizations of the Future 321
17 Health Care Myths and Realities 342
App Planning for the New Health Care Marketplace 371
References 391
Index 399
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