Strategies for the New Health Care Marketplace: Managing the Convergence of Consumerism and Technology / Edition 1

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Learn to can better meet the needs of the new consumer-driven marketplace. Strategies for the New Health Care Marketplace—written by a team of acclaimed experts—examines the factors changing today's health care system: the growth in demand for services, the increasing influence of consumers on how services are provided, and the dramatic new advances in treatment made possible by technology.

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Editorial Reviews

From the Publisher
"As incrementalism ends and a quantum jump to the future begins,this book is a good place to visit." —Don Arnwine, formerpresident, VHA, and vice president, McManis Consultants, Dallas,Texas

"Comprehensive, reflective, analytical, thought provoking,insightful, and futuristic are all appropriate descriptors ofStrategies for the New Health Care Marketplace." —Ray W. Uhlhorn,president and CEO, MossRehab Hospital, Philadelphia,Pennsylvania

"There is much about the book that is unsettling. There are noglobal answers, but there are numerous insights and options forthose seeking the right questions to pursue in developing newstrategies. Therein lies its value for those of us who could usesome help out of the bog." —Roger L. Gilbertson, from theForeword

"Health care organizations are managing at the edge of chaos. Theprinciples and framework provided by this book will help bringstructure to current strategic thinking." —John Koster, M.D., vicepresident, Clinical and Physician Services, Providence HealthSystem, Seattle, Washington

This text examines factors currently affecting the health care system, including the growth in demand for services, the increasing influence of consumers on how services are provided, and new advances in treatment made possible by technology. In the first section, the authors (all McManis Consulting) discuss what consumers want out of their health care system, including quality, convenience, affordability, choice, and personal relationships with physicians. Part two presents strategies for health-related providers and payers to meet the needs of the current and future marketplace. Other sections cover management, economic, governance and marketing issues. Annotation c. Book News, Inc., Portland, OR (
"As incrementalism ends and a quantum jump to the future begins, this book is a good place to visit."
--Don Arnwine, former president, VHA, and vice president, McManis Consultants, Dallas, Texas

"Comprehensive, reflective, analytical, thought provoking, insightful, and futuristic are all appropriate descriptors of Strategies for the New Health Care Marketplace."
--Ray W. Uhlhorn, president and CEO, MossRehab Hospital, Philadelphia, Pennsylvania

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Product Details

  • ISBN-13: 9780787955939
  • Publisher: Wiley
  • Publication date: 2/28/2001
  • Series: Jossey-Bass Health Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 448
  • Product dimensions: 6.32 (w) x 9.21 (h) x 1.32 (d)

Meet the Author

DEAN C. CODDINGTON is with McManis Consultants. He has co-authored five books and written numerous articles on health care. ELIZABETH A. FISCHER is with McManis Consultants. KEITH D. MOORE is CEO of McManis Consultants.

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Table of Contents


Roger L. Gilbertson, M.D.

Part One: Understanding the Health Care Marketplace.

An Environmental Assessment of Today's Health CareMarketplace.

Quality of Care and the Informed Consumer.

Service, Convenience, and Access.

Affordability, Choice, and Personal Relationships.

Innovation in Health Care: The Next Wave.

Part Two: Health Care Delivery and Financing Systems: DevelopingStrategies in Anticipation of Fundamental Change.

Strategies for Physicians and Medical Groups.

Strategies for Physician Networks.

Strategies for Hospitals and Multihospital Systems.

Strategies for Academic Medical Centers and SpecialtyHospitals.

Strategies for Integrated Health Care Systems.

Strategies for Other Types of Health Care Services.

Strategies for Health Plans.

Part Three: Positioning Health Care for the Twenty-FirstCentury.

Leadership and Management in the New Health Care Marketplace.

Governance in Health Care.

Health Care Marketing, Mass Customization, and Branding.

Part Four: The Future of Health Care: Essentials for Success in theNew Consumer-Oriented Marketplace.

Successful Health Care Organizations of the Future.

Health Care Myths and Realities.

Appendix: Planning for the New Health Care Marketplace.



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