×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Strategist Ceo
     

Strategist Ceo

by Michel Robert
 

ISBN-10: 0899302688

ISBN-13: 9780899302683

Pub. Date: 01/13/1988

Publisher: ABC-CLIO, Incorporated

This is a practical guide for CEOs and corporate managers who want to improve their ability to develop corporate strategy, chart the direction of their organization, and involve their key executives in the successful implementation of that strategy. Robert describes a unique and proven method for setting and implementing strategy and for dealing with the

Overview

This is a practical guide for CEOs and corporate managers who want to improve their ability to develop corporate strategy, chart the direction of their organization, and involve their key executives in the successful implementation of that strategy. Robert describes a unique and proven method for setting and implementing strategy and for dealing with the qualitative variables that face an organization. The work begins with an examination of the common pitfalls of strategic planning. Subsequent chapters introduce the concept of strategic thinking (a necessary prerequisite to strategic planning), and treat common obstacles and misperceptions. After the concepts have been clearly elucidated, the author goes on to describe their implementation in a variety of corporate settings.

Product Details

ISBN-13:
9780899302683
Publisher:
ABC-CLIO, Incorporated
Publication date:
01/13/1988
Pages:
149
Product dimensions:
6.00(w) x 9.00(h) x 0.50(d)

Table of Contents

Preface

Why CEOs Have Difficulty Implementing Their Strategy

Strategic Planning: The Death Knell of Strategic Thinking

Competitive Strategy: Going Forward … Backwards!

What Is Strategic Thinking?

The Obstacles and the Misconceptions

The Heart of Strategic Thinking: The Driving Force

Areas of Excellence: Keeping the Strategy Strong and Healthy

The Strategic Thinking Process

How Strategic Thinking Is Used in Organizations

Strategic Management

Using Strategic Thinking for Competitive Advantage

Strategy in Owner-Managed Companies

Applications of Strategic Thinking in Multi-National Companies

Applications of Strategic Thinking in Owner-Managed Companies

Bibliography

Index

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews