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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably / Edition 4
     

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably / Edition 4

by Thomas Nagle, John Hogan
 

ISBN-10: 0131856774

ISBN-13: 9780131856776

Pub. Date: 12/01/2005

Publisher: Taylor & Francis

Product Details

ISBN-13:
9780131856776
Publisher:
Taylor & Francis
Publication date:
12/01/2005
Edition description:
Revised Edition
Pages:
368
Product dimensions:
6.22(w) x 9.26(h) x 0.83(d)

Table of Contents

Chapter 1            Tactical Pricing

 

Chapter 2            Pricing Strategy

 

Chapter 3            Value Creation

 

Chapter 4            Price Structure

 

Chapter 5            Price and Value Communication

 

Chapter 6            Pricing Policy

 

Chapter 7            Price Level

 

Chapter 8            Costs

 

Chapter 9            Financial Analysis

 

Chapter 10          Competition

 

Chapter 11          Channels of Distribution

 

Chapter 12          Pricing Over the Product Life Cycle

 

Chapter 13          Price and Value Measurement

 

Chapter 14          Ethics and the Law

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