Strategy and the Business Landscape / Edition 3

Strategy and the Business Landscape / Edition 3

by Pankaj E. Ghemawat
     
 

KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics,See more details below

Overview

KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.
MARKET: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.

Product Details

ISBN-13:
9780136015550
Publisher:
Prentice Hall
Publication date:
07/16/2009
Series:
Pearson Custom Business Resources Series
Edition description:
New Edition
Pages:
192
Product dimensions:
6.80(w) x 9.00(h) x 0.30(d)

Table of Contents


Chapter 1. The Origins of Strategy
Chapter 2. Mapping the Business Landscape
Chapter 3. Creating Competitive Advantage
Chapter 4. Anticipating Competitive Dynamics
Chapter 5. Sustaining Superior Performance
Chapter 6. Choosing Corporate Scope
Chapter 7. Developing a Global Strategy

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