Strategy and the Business Landscape: Core Concepts / Edition 1

Strategy and the Business Landscape: Core Concepts / Edition 1

by Pankaj Ghemawat, Jan Rivkin, Gary Pisano, David Collis
     
 

ISBN-10: 0130289760

ISBN-13: 9780130289766

Pub. Date: 07/19/2000

Publisher: Pearson Education

  • Audience: MBA and Executive MBA strategy courses
  • Approach: Pankaj Ghemawat, in collaboration with Bruno Cassiman, David Collis and Jan Rivkin, has prepared the second edition of an introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is meant to be rigorous in its research base,
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    Overview

  • Audience: MBA and Executive MBA strategy courses
  • Approach: Pankaj Ghemawat, in collaboration with Bruno Cassiman, David Collis and Jan Rivkin, has prepared the second edition of an introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is meant to be rigorous in its research base, pragmatic in its focus, and concise. The second edition includes new, full-length chapters on competitive dynamics (with Bruno Cassiman) and on corporate strategy (with Jan Rivkin).
  • Competitors: de Kluyver (PH)

  • Product Details

    ISBN-13:
    9780130289766
    Publisher:
    Pearson Education
    Publication date:
    07/19/2000
    Edition description:
    Older Edition
    Pages:
    143
    Product dimensions:
    7.52(w) x 9.12(h) x 0.27(d)

    Table of Contents

    Ch. 1The Origins of Strategy
    Ch. 2Mapping the Business Landscape
    Ch. 3Creating Competitive Advantage
    Ch. 4Anticipating Competitive and Cooperative Dynamics
    Ch. 5Building and Sustaining Success
    Case 1Intel Corporation: 1968-1997
    Case 2Adolph Coors in the Brewing Industry
    Case 3Cola Wars Continued: Coke versus Pepsi in the 1990s
    Case 4Crown Cork & Seal in 1989
    Case 5Wal*Mart Stores, Inc.
    Case 6De Beers Consolidated Mines Ltd. (A)
    Case 7Microsoft, 1995
    Case 8British Satellite Broadcasting versus Sky Television
    Case 9Leadership Online: Barnes & Noble versus Amazon.com (A)
    Case 10Nucor at a Crossroads

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