Strategy Concept and Process: A Pragmatic Approach / Edition 2

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More About This Textbook

Overview

Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy. Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the text. Other real world examples include NKK and Merck; global perspective, companies are drawn from all over the world.

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Editorial Reviews

Booknews
Pragmatic approach to corporate strategic planning in a globalized economy co-authored by Dr. Arnoldo Hax (management, MIT) and Dr. Nicolas Majluf (industrial and system engineering, Catholic U. of Chile) who have both had extensive experience as process consultants in a wide variety of industries. Emphasis on state of the art strategic management, its development, and implementation. Case studies illustrate concepts, using real-life applications by corporations such as Proctor and Gamble, Merck, Citibank, and General Motors. Includes flow charts, mapping, glossary, and references. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780134588940
  • Publisher: Prentice Hall
  • Publication date: 12/5/1995
  • Edition description: 2nd Edition
  • Edition number: 2
  • Pages: 440
  • Product dimensions: 7.00 (w) x 9.00 (h) x 1.10 (d)

Table of Contents

Preface
1 The Concept of Strategy and the Strategy Formation Process 1
2 A Formal Strategic Planning Process 24
3 Business Strategy: The Core Concepts 43
4 The Mission of the Business 50
5 Environmental Scan at the Business Level 66
6 Internal Scrutiny at the Business Level 118
7 The Formulation of the Business Strategy 141
8 Strategic and Economic Evaluation of the Merits of a Strategy 158
9 Corporate Strategy: The Core Concepts 184
10 Environmental Scan at the Corporate Level 194
11 The Mission of the Firm 203
12 Business Segmentation 216
13 Horizontal Strategy 225
14 Vertical Integration 242
15 Corporate Philosophy 254
16 Strategic Posture of the Firm 264
17 Resource Allocation and Portfolio Management 276
18 Functional Strategy: The Core Concepts 323
19 Human Resource Strategy 347
20 Technology Strategy 360
21 Manufacturing Strategy 376
Glossary 397
References 423
Index 431
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