Strategy: Seeking and Securing Competitive Advantage / Edition 1

Strategy: Seeking and Securing Competitive Advantage / Edition 1

by Cynthia A. Montgomery, Michael Porter, Cynthia Montgomery, Michael E. Porter
     
 

For many companies,large and small,the question of formulating a competitive strategy is no longer one of choice. Their markets team with domestic and foreign competitors,their product and service life cycles are being dramatically compressed,and their customers' demands and expectations are escalating to new levels. Relying on intuition and seat-of-the-pants… See more details below

Overview

For many companies,large and small,the question of formulating a competitive strategy is no longer one of choice. Their markets team with domestic and foreign competitors,their product and service life cycles are being dramatically compressed,and their customers' demands and expectations are escalating to new levels. Relying on intuition and seat-of-the-pants planning is the business equivalent of flying blind. A thoughtful,well-planned strategy is now a prerequisite to success. But what makes up an effective strategy? This collection of Harvard Business Review article offers insight and practical advice from the leaders in the field: Michael Porter,Kenichi Ohmae,Steven Wheelwright,Gary Hamel,and C. K. Prahalad,among others. They show how advantage can and should be extracted from many sources,from marketing and joint ventures to financial analysis. They demonstrate conclusively that strategic planning can be lean,efficient,and productive rather than bureaucratic,sluggish,and sterile. Strategic Choices provides managers with the best thinking available on how to make the critical decisions that determine business success.

Read More

Product Details

ISBN-13:
9780875842431
Publisher:
Harvard Business Review Press
Publication date:
01/28/1991
Series:
Harvard Business Review Book
Edition description:
New Edition
Pages:
350
Product dimensions:
6.49(w) x 9.59(h) x 1.56(d)

Related Subjects

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >