Strategy for Business: A Reader

Strategy for Business: A Reader

by Mariana Mazzucato
     
 

ISBN-10: 0761974121

ISBN-13: 9780761974123

Pub. Date: 03/29/2002

Publisher: SAGE Publications

'This excellent volume brings together some of the most influential readings in business strategy and explores the content and process of business strategy from a variety of different theoretical stances. It will serve as a comprehensive introduction to the literature and will become required reading for students of economics, organisational behavior and business'

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Overview

'This excellent volume brings together some of the most influential readings in business strategy and explores the content and process of business strategy from a variety of different theoretical stances. It will serve as a comprehensive introduction to the literature and will become required reading for students of economics, organisational behavior and business' - Costas Markides, London Business School

Strategy for Business provides a comprehensive selection of essential readings, covering six key areas in business strategy:

§ What is Strategy?

§ Competition and Industry Effects

§ Resources, Capabilities and Core Competencies

§ Strategic Innovation and Firm Size

§ Organisational Structures, Learning and Knowledge Management

§ the Global Information Economy

It contains dynamic chapters on strategy and includes classics in the field of strategy which continue to provide the theoretical background of more recent innovative work. Strategy for Business will be essential reading for those seeking an understanding of the changing nature of organizations and the world of business. It is particularly intended for students taking courses in strategy, organizational change and more general management courses at undergraduate level; it will also be an excellent resource for masters and postgraduate students.

This text is a course Reader, in a series of three (alongside Decision Making for Business, and Policy Issues for Business), which make up the main teaching texts of The Open University undergraduate course Business Behaviour in a Changing World (B300).

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Product Details

ISBN-13:
9780761974123
Publisher:
SAGE Publications
Publication date:
03/29/2002
Series:
Published in association with The Open University Series
Pages:
400
Product dimensions:
7.44(w) x 9.69(h) x (d)

Related Subjects

Table of Contents

Sect. 1Different Views of Strategy
What Is Strategy?
Theories of Strategy
Of Strategies, Deliberate and Emergent
Sect. 2Industry Effects
Analyzing the Industry Environment
Industry Evolution
The Firm Matters More Than the Industry
Sect. 3Firm Effects: Resources, Capabilities and Core Competencies
The Firm as an Administrative Organization
Looking Inside for Competitive Advantages
Dynamic Capabilities and Strategic Management
Sect. 4Strategic Innovation and Firm Size
Limits to the Learning Curve
Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms
Strategic Innovation in Established Companies
Sect. 5Organisational Structures, Learning and Knowledge Management
The Dynamics of Industrial Capitalism: Perspectives on Alfred Chandler's Scale and Scope
Absorptive Capacity: A New Perspective on Learning and Innovation
Strategic Thinking and Knowledge Management
Sect. 6Changing Contexts: The Global Information Economy
Global Strategy: An Organizing Framework
Increasing Returns and the New World of Business
Global Strategy in the Twenty-First Century

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