Strategy for Business: A Reader

Strategy for Business: A Reader

by Mariana Mazzucato
     
 

ISBN-10: 0761974121

ISBN-13: 9780761974123

Pub. Date: 03/29/2002

Publisher: SAGE Publications

'This excellent volume brings together some of the most influential readings in business strategy and explores the content and process of business strategy from a variety of different theoretical stances. It will serve as a comprehensive introduction to the literature and will become required reading for students of economics, organisational behavior and business'

Overview

'This excellent volume brings together some of the most influential readings in business strategy and explores the content and process of business strategy from a variety of different theoretical stances. It will serve as a comprehensive introduction to the literature and will become required reading for students of economics, organisational behavior and business' - Costas Markides, London Business School

Strategy for Business provides a comprehensive selection of essential readings, covering six key areas in business strategy:

§ What is Strategy?

§ Competition and Industry Effects

§ Resources, Capabilities and Core Competencies

§ Strategic Innovation and Firm Size

§ Organisational Structures, Learning and Knowledge Management

§ the Global Information Economy

It contains dynamic chapters on strategy and includes classics in the field of strategy which continue to provide the theoretical background of more recent innovative work. Strategy for Business will be essential reading for those seeking an understanding of the changing nature of organizations and the world of business. It is particularly intended for students taking courses in strategy, organizational change and more general management courses at undergraduate level; it will also be an excellent resource for masters and postgraduate students.

This text is a course Reader, in a series of three (alongside Decision Making for Business, and Policy Issues for Business), which make up the main teaching texts of The Open University undergraduate course Business Behaviour in a Changing World (B300).

Product Details

ISBN-13:
9780761974123
Publisher:
SAGE Publications
Publication date:
03/29/2002
Series:
Published in association with The Open University Series
Pages:
400
Product dimensions:
7.44(w) x 9.69(h) x (d)

Table of Contents

Acknowledgmentsx
Introduction1
Section 1Different Views of Strategy7
Chapter 1What is Strategy?10
Chapter 2Theories of Strategy32
Chapter 3Of Strategies, Deliberate and Emergent59
Section 2Industry Effects75
Chapter 4Analyzing the Industry Environment78
Chapter 5Industry Evolution108
Chapter 6The Firm Matters More than the Industry123
Section 3Firm Effects: Resources, Capabilities and Core Competencies145
Chapter 7The Firm as an Administrative Organization148
Chapter 8Looking Inside for Competitive Advantage161
Chapter 9Dynamic Capabilities and Strategic Management177
Section 4Strategic Innovation and Firm Size209
Chapter 10Limits of the Learning Curve213
Chapter 11Architectural Innovation: the Reconfiguration of Existing Product Technologies and the Failure of Established Firms229
Chapter 12Strategic Innovation in Established Companies244
Section 5Organizational Structure, Learning and Knowledge Management261
Chapter 13The Dynamics of Industrial Capitalism: Perspectives on Alfred Chandler's Scale and Scope265
Chapter 14Absorptive Capacity: a New Perspective on Learning and Innovation289
Chapter 15Strategic Thinking and Knowledge Management303
Section 6Changing Contexts: the Global Information Economy321
Chapter 16Global Strategy: an Organizing Framework324
Chapter 17Increasing Returns and the New World of Business345
Chapter 18Global Strategy in the Twenty-first Century358
Index369

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