Strategy for Sustainability: A Business Manifesto by Adam Werbach | 9781422136447 | NOOK Book (eBook) | Barnes & Noble
Strategy for Sustainability: A Business Manifesto

Strategy for Sustainability: A Business Manifesto

by Adam Werbach
     
 

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The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.

More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for

Overview

The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.

More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter&Gamble, Nike, and Wal-Mart - that are implementing integral, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure.

Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.

Product Details

ISBN-13:
9781422136447
Publisher:
Harvard Business Review Press
Publication date:
07/06/2009
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
240
File size:
479 KB

Meet the Author

Adam Werbach is Global CEO of Saatchi&Saatchi. He was the youngest-ever (at age twenty-three years) National President of the Sierra Club at and is the author of the widely circulated speech, "Is Environmentalism Dead?"

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