BN.com Gift Guide

Strategy in Emerging Markets: Telecommunications Establishments in Europe [NOOK Book]

Overview

Markets which have been previously out-of-reach for companies other than monopolies or other protected firms, are increasingly being opened up to new entrants. Greater competitive pressure implies that more sophisticated business strategies must be formulated by all companies cooperating in emerging markets.
This book focuses on strategy in emerging telecommunications markets in a liberalized Europe, ...
See more details below
Strategy in Emerging Markets: Telecommunications Establishments in Europe

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac

Want a NOOK? Explore Now

NOOK Book (eBook)
$25.99
BN.com price
(Save 42%)$44.95 List Price

Overview

Markets which have been previously out-of-reach for companies other than monopolies or other protected firms, are increasingly being opened up to new entrants. Greater competitive pressure implies that more sophisticated business strategies must be formulated by all companies cooperating in emerging markets.
This book focuses on strategy in emerging telecommunications markets in a liberalized Europe, particularly in the UK and Sweden. The book provides:
* a literature review and applications of strategy concepts and key correlations
* applications of a market establishment model and the strategic states model
* a description of competition amongst telecom operators in the UK and Sweden
* detailed case-studies of strategies of telecom operators in Europe
* the identification of patterns and processes valid for emerging markets in general.
Whilst the industry focus in the book is telecommunications, the framework and the models explored and developed provide guides to strategy formulation irrespective of the market under consideration.
Strategy in Emerging Markets will make valuable reading for strategy researchers, students and for corporate strategists. It will be of particular interest to those wishing to plot recent developments in the telecommunications industry.
Read More Show Less

Product Details

Meet the Author

Anders Pehrsson is a Professor in the School of Management and Economics, Vaxjo University. He is the author of International Strategies on Telecommunications: models and applications (Routledge, 1996)

Read More Show Less

Table of Contents

Figures
Tables
Preface
Glossary
1 Introduction 1
Pt. I Theoretical Considerations 23
2 Strategy and Some Key Correlates 25
3 Models of Business Strategy in Emerging Markets 53
Pt. II Telecom Operators in the UK and Sweden: Industry Overview 79
4 Design of an Industry Study 87
5 Telecom Operators in the UK 97
6 Telecom Operators in Sweden 125
Pt. III Strategy Cases of Telecom Operators in Europe 147
7 Colt Telecom: Expanding in Europe 151
8 Cable & Wireless: Developing a Corporate Strategy 163
9 Netcom Systems: Developing a Corporate Strategy 183
Pt. IV Discussion of Empirical Findings: Patterns and Processes 197
10 Business Strategies of Telecom Operators in the UK and Sweden 199
11 Corporate Structure and Integration: Cable & Wireless vs. Netcom Systems 229
12 Concluding Remarks and Implications 239
References 249
Index 257
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)