Strategy Pure and Simple II: How Winning Companies Dominate Their Competitors, New and Updated Edition / Edition 1

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Advance your company using the surefire process that's been tested and refined in the "war rooms" of America's most successful corporations. Don't "play the game" the way your competitors do. Instead formulate and deploy a distinctive strategy that changes the rules to your favor. In this updated edition of the best-seller, Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors, noted consultant Michel Robert shows you how to use strategic thinking, today's most important management tool, to put your company on a growth-oriented path to the future.

Find out how to:

overcome the key obstacles to strategic thinking;
craft a future profile for your organization;

articulate a meaningful business concept;

utilize strategic leverage;

make competition practically irrelevant;

benefit from product innovation and market fragmentation;

avoid mistakes when making alliances and acquisitons

Filled with fascinating case studies that reveal the wisdom of Robert's theories, this bold and inspiring guide will help you to outthink, outsmart, and outpace your competitors.

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Product Details

  • ISBN-13: 9780070531338
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 11/1/1997
  • Edition description: REV
  • Edition number: 1
  • Pages: 269
  • Sales rank: 1,113,729
  • Product dimensions: 6.30 (w) x 9.30 (h) x 0.93 (d)

Meet the Author

Michel Robert is founder and president of Decision Processes International, Inc., a consulting firm headquartered in Westport, Connecticut which has 60 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and GATX. A noted lecturer and the author of six books including Product Innovation and Strategy Pure & Simple: How Winning Companies Outpace their Competitors, his writings have appeared in many business magazines and journals.

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Table of Contents

A Winning Strategy Needs to Be Destructive.

What is Strategic Thinking?

Obstacles to Strategic Thinking.

Crafting the Future Profile of the Organization.

Questions Often Asked About the Concept of Strategic Drive.

Articulating the Business Concept of the Enterprise.

Nurturing Key Strategic Areas of Excellence.

The Concept of Strategic Leverage.

The Ultimate Strategy: Control of the Sandbox.

Strategy Deployment.

Strategic Product Innovation: The Lifeblood of Corporate Longevity.

Market Fragmentation: The Future of Successful New Product Innovation.

Alliances and Acquisitions: The Pursuit of Phantom Synergies.

The Logistics of the Strategic Thinking Process.
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