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Strategy Pure and Simple II: How Winning Companies Dominate Their Competitors, New and Updated Edition / Edition 1
     

Strategy Pure and Simple II: How Winning Companies Dominate Their Competitors, New and Updated Edition / Edition 1

by Michel Robert
 

ISBN-10: 0070531331

ISBN-13: 9780070531338

Pub. Date: 11/01/1997

Publisher: McGraw-Hill Professional Publishing

Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary

Overview

Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the "war rooms" of America's most successful corporations.

Product Details

ISBN-13:
9780070531338
Publisher:
McGraw-Hill Professional Publishing
Publication date:
11/01/1997
Edition description:
List
Pages:
269
Sales rank:
539,533
Product dimensions:
6.20(w) x 9.20(h) x 1.00(d)

Table of Contents

A Winning Strategy Needs to Be Destructive.

What is Strategic Thinking?

Obstacles to Strategic Thinking.

Crafting the Future Profile of the Organization.

Questions Often Asked About the Concept of Strategic Drive.

Articulating the Business Concept of the Enterprise.

Nurturing Key Strategic Areas of Excellence.

The Concept of Strategic Leverage.

The Ultimate Strategy: Control of the Sandbox.

Strategy Deployment.

Strategic Product Innovation: The Lifeblood of Corporate Longevity.

Market Fragmentation: The Future of Successful New Product Innovation.

Alliances and Acquisitions: The Pursuit of Phantom Synergies.

The Logistics of the Strategic Thinking Process.

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