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Advance your company using the surefire process that's been tested and refined in the "war rooms" of America's most successful corporations. Don't "play the game" the way your competitors do. Instead formulate and deploy a distinctive strategy that changes the rules to your favor. In this updated edition of the best-seller, Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors, noted consultant Michel Robert shows you how to use strategic thinking, today's most important management tool, to put your company on a growth-oriented path to the future.
Find out how to:
overcome the key obstacles to strategic thinking;
craft a future profile for your organization;
articulate a meaningful business concept;
utilize strategic leverage;
make competition practically irrelevant;
benefit from product innovation and market fragmentation;
avoid mistakes when making alliances and acquisitons
Filled with fascinating case studies that reveal the wisdom of Robert's theories, this bold and inspiring guide will help you to outthink, outsmart, and outpace your competitors.
A Winning Strategy Needs to Be Destructive.What is Strategic Thinking?