Strategy Pure and Simple: How Winning CEOs Outthink Their Competition

Overview

Why do some companies succeed and prosper in tough, challenging, competitive times, while other companies - whose products or services may be just as good or even better - end up falling by the wayside? The answer, says Michel Robert, lies in the all-important ability of the CEO to outthink, outplan, and outmaneuver the competition with a strategically successful positioning of the company over the long term. In this bold, groundbreaking book, the popular author who coined the phrase "strategic thinking" shows ...
See more details below
Available through our Marketplace sellers.
Other sellers (Hardcover)
  • All (49) from $1.99   
  • New (3) from $2.39   
  • Used (46) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$2.39
Seller since 2007

Feedback rating:

(1326)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
0070531315 Fast Reliable Shipping From a trusted online seller!

Ships from: Cypress, TX

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$33.50
Seller since 2014

Feedback rating:

(258)

Condition: New
Brand New Item.

Ships from: Chatham, NJ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$45.00
Seller since 2014

Feedback rating:

(149)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

Why do some companies succeed and prosper in tough, challenging, competitive times, while other companies - whose products or services may be just as good or even better - end up falling by the wayside? The answer, says Michel Robert, lies in the all-important ability of the CEO to outthink, outplan, and outmaneuver the competition with a strategically successful positioning of the company over the long term. In this bold, groundbreaking book, the popular author who coined the phrase "strategic thinking" shows you how to create and sustain a winning corporate strategy for your organization - no matter what its present size or current level of success. The Strategic Thinking Process described in these pages has been exhaustively tested and refined during Michel Robert's 20 years of pioneering work with the CEOs and management teams of more than 230 companies. Strategy Pure and Simple shows you a commonsense way to select a clear strategy for your organization ... establish effective plans to implement it successfully ... and persuasively communicate both to your employees in order to gain their commitment and involvement. Discover how to: develop a coherent, consensus-building strategic vision that will beat today's competitors and tomorrow's as well; pinpoint the dominant force that drives your own particular company toward certain products, markets, and customers; determine its key areas of excellence and find bold new ways to leverage them in order to find and exploit new opportunities; present your strategy so that it captures companywide support and much more. The book also contains numerous examples of how these concepts have been used by winning CEOs in a number of successful organizations as diverse as 3M, Caterpillar, Merck, Pizza Hut, Johnson & Johnson, and Wal-Mart. In short, this book provides all the "inside" information you need to make sure that your own company thrives and prospers through the 1990s and into the next century.

From the popular author who coined the phrase "strategic thinking" comes this bold new approach to helping CEOs set clear goals for their organizations, establish effective strategies for reaching them, and communicate those strategies persuasively to the employees.

Read More Show Less

Product Details

  • ISBN-13: 9780070531314
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 12/28/1996
  • Edition number: 1
  • Pages: 228
  • Product dimensions: 6.27 (w) x 9.33 (h) x 0.88 (d)

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)